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Reports
Consumer attitudes towards ultra-processed foods
Consumer attitudes towards ultra-processed foods
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Reports
The future of beauty: Innovative approaches for online and instore success
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Blog
Valentine’s Day insights 2024
This Valentine’s Day, the spotlight turns to an unexpected group leading the charge in romantic gestures and friendship celebrations: men under 24. We used Vypr to gain insights into Valentine’s Day and it revealed that young men are setting the standard in how much they’re willing to spend. They’re also eager to include their pals. […]
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All the cleaning jobs we love to hate
Vypr recently worked with Seep eco cleaning tools, to uncover our attitudes to cleaning our homes now the big spring clean is almost upon us. With 60% of Brits claiming they spend at least an hour a day cleaning, the spring clean shouldn’t be too big a task, but why does it still feel daunting about where […]
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