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Reports

Consumer attitudes towards ultra-processed foods

Discover changing attitudes towards ultra-processed foods in this insightful report. Read more
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Consumer attitudes towards ultra-processed foods

February 2024 Read more
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Reports

The future of beauty: Innovative approaches for online and instore success

Discover changing attitudes in consumer behaviour in our future of beauty report. Read more
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Blog

Valentine’s Day insights 2024

This Valentine’s Day, the spotlight turns to an unexpected group leading the charge in romantic gestures and friendship celebrations: men under 24. We used Vypr to gain insights into Valentine’s Day and it revealed that young men are setting the standard in how much they’re willing to spend. They’re also eager to include their pals. […]

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CLEANING JOBS WE LOVE TO HATE

Blog

All the cleaning jobs we love to hate 

Vypr recently worked with Seep eco cleaning tools, to uncover our attitudes to cleaning our homes now the big spring clean is almost upon us.  With 60% of Brits claiming they spend at least an hour a day cleaning, the spring clean shouldn’t be too big a task, but why does it still feel daunting about where […]

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Reports

Food and beverage trends for 2024

Discover ever-evolving landscape of consumer behaviour in our food and beverage trends for 2024 report. Read more
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