Author: Sabrina.Arora@vyprco.com

Written by Tasmin Sibbald, Client and Operations Director A/B testing, also known as split testing, is a marketing experiment where you can split your audience to test a number of variations of a campaign and determine which performs better. In other words, you can show version A of a piece of marketing content to one […]

Written by Tasmin Sibbald, Client and Operations Director At Vypr, we differentiate ourselves from our competitors by grounding our methodology in Behavioural Science. This flows through from the methodology used for each steer, the way we create Private Demographics and how we incentivise our consumers to answer steers honestly. All of which are purposely thought […]

Written by James Rooney, Business Development Manager It should come as no surprise that the demand for frozen snacks, along with other frozen foods, grew substantially during the start of the COVID-19 pandemic. The hospitality industry was severely disrupted by government-enforced lockdowns and trading restrictions, meaning people had little choice but to eat at home […]

What is Behavioural Science? Behavioural science uncovers what people really do, not what they say they’ll do – and the implications of this on product development are profound: Enough organisations recognise the importance of consumer insight to product development, but the difference between winning innovation and unsuccessful, backward-facing innovation, lies in the methodologies, frequency, and […]

If innovation processes in Consumer Goods are fine as is, why does an 80%+ product failure rate exist? The standard way we innovate is unfit for purpose. With more than 80% of new products failing to resonate with consumers, and tons of wastage being generated from unsustainable innovation processes – something desperately needs to change. […]

On average, new product releases in CPG fail 9 times out of 10! This high failure rate of innovation leads to an immense amount of wastage – a highly unsustainable process. Why Does this Happen? The overarching issue in product innovation currently, is a lack of the right data behind decisions. Without robust data to […]

To grow, innovation is a must. In time, even the most successful products and companies will begin to decline as the market – and the competition – moves on. The ability to innovate, experiment, and evolve is, therefore, an essential characteristic of the brands and businesses most likely to thrive long-term. But not just any […]