Blogs

Blog

The Fall Clean: Why Brits are embracing the seasonal refresh

As the leaves start to turn and the days grow shorter, many Brits are gearing up for what is increasingly... Read more

Blog

product research team

Vypr’s new Product Research Team: Guiding you towards business success

Our research experts are here to help you optimise your research methodologies, make better product decisions and expand your market... Read more

Blog

product intelligence

Product intelligence around the world: What is global product development?

Expand your business reach and take on new markets with global product development. Based on international markets and product intelligence,... Read more

Blog

brand tracking

What is brand tracking?

Brand monitoring services provide valuable insight into your brand health. Discover how customers perceive your brand and leverage robust insights... Read more

Blog

product intelligence

Product intelligence done right: Why is audience segmentation important?

When it comes to product intelligence solutions, it’s essential to explore the numerous benefits of customer segmentation. You might be... Read more

Blog

product intelligence

Qualitative vs quantitative consumer data in product intelligence

Product intelligence relies upon accurate customer data analysis to improve product development cycles and increase consumer satisfaction. The type of... Read more

Blog

product intelligence

What is representative data in product intelligence?

Actionable insights let you make better product decisions to increase your business ROI. However, to collect reliable data, you need... Read more

Blog

product intelligence

How to improve customer experience (CX) with product intelligence

Product intelligence provides valuable information about a customer’s experience with a specific brand or product. You can leverage this information... Read more

Blog

Product Development

Understanding System 1 vs System 2 thinking for product development

Gain a deeper understanding of consumer behaviour and decision-making processes based on system 1 and system 2 thinking. Design better... Read more

Blog

product intelligence

The Importance of Product Intelligence in the Product Development Process

Robust intelligence data allows you to optimise your product development process. It enables you to test product concepts at every... Read more