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product intelligence

Cosmetic & Beauty Industry Market Research Powered by Product Intelligence

The beauty industry is one of the fastest-growing consumer markets, driven by evolving beauty trends and innovative cosmetic products. With... Read more

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Product Development

New Product Development in the FMCG Industry

New product development (NPD) presents both opportunities and challenges for brands seeking growth. NPD in the fast-moving consumer goods (FMCG)... Read more

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vypr predict

Creating the future with Vypr Predict: Why Vypr’s new product launch matters now more than ever

By Chris Williams, CEO, Vypr  The launch of Vypr Predict is an important milestone for Vypr. It is the result... Read more

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International Market Research

How to Effectively Conduct International Market Research

Global markets evolve rapidly, often shifting overnight. For companies pursuing growth, conducting international market research is essential for understanding consumer... Read more

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Consumer Insights

What are Consumer Insights & Why are They Important?

Every business striving to grow and dominate its target market is competing fiercely for consumers’ attention. But grabbing attention and... Read more

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Consumer Behaviour Trends

Emerging Consumer Behaviour Trends: Summer 2025

From gut health and GLP-1s to dopamine decor and TikTok Shop, Vypr’s latest Emerging Trends report reveals how consumers are... Read more

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Product Development

A Guide to New Product Development Research

Creating a winning product isn’t about guesswork. Many new products fail after launch because they were built on internal assumptions... Read more

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Product Concept Testing

7 Steps to Successful New Product Concept Testing

With around 95% of new products failing, validating your idea before a product launch isn’t a luxury; it’s essential. New... Read more

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Product Development

8-Step Guide to the New Product Development Process

Creating a product that resonates with consumers requires more than guesswork. It takes structure, insight and a process that adapts... Read more

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product intelligence

Why Is Product Packaging Important & How Can It Boost Profitability?

Packaging is more than a container, it’s a brand experience, an essential marketing tool and a profit driver. Whether launching... Read more