Blogs

Blog

Vypr and data quality: Representativeness

Welcome to the second article in our series on all things data quality at Vypr. Our previous article covered Methodology.  In this second article... Read more

Blog

Vypr and data quality – Methodology

Welcome to the first article in a 5-part series on all things data quality here at Vypr.  We appreciate that you may be concerned about Data quality, and... Read more

Blog

Valentines day 2024: Consumer behaviour

This holiday holds different meaning for many, but no matter the sentiments around it, there’s no denying the impact on... Read more

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Four growing opportunities in the alcoholic drinks industry in 2024

Written by William Knight, Principal Strategic Consultant, Alcohol Industry Fast shifting consumer behaviour is driving change in the alcoholic drinks industry.... Read more

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Five opportunities growing within the food industry in 2024

Fast shifting consumer behaviour is driving change in the Food industry. Though there’s a lot happening, it’s an exciting time... Read more

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Dry January and Veganuary 2024

A popular trend this month is Dry January – where people in the UK are challenged to go alcohol-free for the whole... Read more

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Consumer Christmas behaviours 2022

Christmas time is here! Festive sights and seasonal favourites are all part and parcel of this time of year, and... Read more

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Qatar World Cup 2022 – consumer insight

It’s the FIFA men’s World Cup! This year, the games are being held in Qatar during our winter. We wanted... Read more

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The future of the plant-based industry – Innovate podcast

The Future of the Plant-Based Industry – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG... Read more

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Growing a successful challenger brand – Innovate podcast

Growing a Successful Challenger Brand – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG Innovation... Read more