Blogs

Blog

Five trends in plant-based foods in 2024

The plant-based food industry has experienced significant growth in recent years. This has been driven by the increasing awareness amongst consumers about the environmental and... Read more

Blog

Opportunities for growth in the energy drinks sector in 2024

The energy drinks market has experienced significant growth in recent years, driven by the increasing demand for these types of products. This trend... Read more

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Vypr’s new Manchester office: Embracing growth and hybrid working

We’re excited to announce that Vypr has officially moved into a new 50-seater office in the heart of Manchester. This... Read more

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Data quality – Reliable responses

In our fourth article on Vypr’s data quality, we focus on reliable responses. Vypr ensures that the insight you use... Read more

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Vypr and data quality: Engaged community

Welcome to the third article in our series on Vypr’s data quality. Vypr ensures that the insight you use is as robust and reliable as... Read more

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Easter 2024 – Consumer behaviours

Another Easter has come and gone. This time of year holds different meanings for many, some religious and some to... Read more

Blog

Vypr and data quality: Representativeness

Welcome to the second article in our series on all things data quality at Vypr. Our previous article covered Methodology.  In this second article... Read more

Blog

Vypr and data quality – Methodology

Welcome to the first article in a 5-part series on all things data quality here at Vypr.  We appreciate that you may be concerned about Data quality, and... Read more

Blog

Valentines day 2024: Consumer behaviour

This holiday holds different meaning for many, but no matter the sentiments around it, there’s no denying the impact on... Read more

Blog

Four growing opportunities in the alcoholic drinks industry in 2024

Written by William Knight, Principal Strategic Consultant, Alcohol Industry Fast shifting consumer behaviour is driving change in the alcoholic drinks industry.... Read more