Blogs

Blog

Dry January and Veganuary 2024

A popular trend this month is Dry January – where people in the UK are challenged to go alcohol-free for the whole... Read more

Blog

Consumer Christmas behaviours 2022

Christmas time is here! Festive sights and seasonal favourites are all part and parcel of this time of year, and... Read more

Blog

Qatar World Cup 2022 – consumer insight

It’s the FIFA men’s World Cup! This year, the games are being held in Qatar during our winter. We wanted... Read more

Blog

The future of the plant-based industry – Innovate podcast

The Future of the Plant-Based Industry – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG... Read more

Blog

Growing a successful challenger brand – Innovate podcast

Growing a Successful Challenger Brand – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG Innovation... Read more

News

News: Vypr raises additional £3.4m to scale its product intelligence platform

Vypr is proud to announce that, as a result of our continued growth and outstanding client service, we’ve secured further... Read more

Blog

Halloween 2022 – Consumer insight

Halloween is here! When visiting a supermarket in October, you’ll find Halloween costumes (near the Christmas decorations), sweets, and even... Read more

Blog

Case study: How Vypr can help in the cost of living crisis

With the announcement of inflation increasing to 10.1%, inflation is at a 40-year high in the UK, we thought it... Read more

Blog

Product innovation in retail with Neil Nugent – Innovate podcast

Product Innovation in Retail with Neil Nugent – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with... Read more

Blog

Product innovation with April Preston – Innovate podcast

Product Innovation with April Preston from Holland & Barrett – Innovate Podcast The Innovate Podcast is a biweekly series of... Read more