What are Vypr about?

We believe in putting fast, predictive consumer insight at the heart of innovation, helping you create better products, faster, every time.

What are Vypr About?

We believe in putting fast, predictive consumer intelligence at the heart of innovation, helping our clients create better products, faster, every time.

Our passion for what we do enables us to transform product innovation, forever.

We are a dedicated business, excelling in delivering services to all. As a hybrid, mostly remote team, we reduce our collective carbon footprint, further supporting our mission to reduce waste.

Our Approach

Vypr’s culture and values continue to embed themselves in all our work. The Vypr team prides itself on being hard-working and strives to achieve the best outcomes for all.

We are:

    • Agile
Constantly reviewing our approach, we strive to transform innovation across the industry
    • Candid and Caring
Supportive and attentive, we act with the highest ethical standards
    • Empowered People
Focusing on our people, we know every individual’s contribution is vital
    • High Performing and Passionate
Highly motivated and passionate, our clients know we care about their success

Hear From our Team

“Working at Vypr is a real team effort – everyone recognises the importance of working together to achieve the best outcome for all. The culture is great and promotes a real focus on wellbeing, which of course leads to a motivated, dedicated team who really care about what they do.”

The Vypr Marketing Team

We are a collaborative, flexible and supportive company.

The team supports each other – an empathetic culture naturally leads to a positive and hard-working environment, which means satisfaction for all stakeholders.

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Hear from Our Clients

"Vypr is an integral part to our customer-focused decisions; we love that it produces valuable customer insight at high speed, often within an hour!"
Brand and Product Insights Executive, Greene King
"We've been provided unmatchable customer service from the highly skilled VYPR team from start to finish. Working with the team is always a pleasure and a privilege as his invaluable experience ensures we get the most out of the platform to achieve our business objectives. "
Product Marketing Manager, Europcar
"Connecting with our target audiences is critical in order to make well-considered decisions throughout our NPD process from inception to creation. . The platform is both agile and quick, which has allowed us to use it across multiple projects such as product development research, concept testing, understanding audiences and competitors, which has all helped us tap into new areas of growth."
Director of Marketing & Innovation, QPC Global Value
"Due to the agile nature of the Vypr platform, we have been able to quickly respond to retailer briefs and queries that have needed a consumer reaction. This has led to winning significant business in a number of new areas and also strengthening our already positive relationships with our customers. The support we are given by VYPR is spot on. We will continue to use this versatile platform!!
Innovation Director, Europe Snacks
"Wow, I love the Vypr tool. By the end of the intro, I couldn’t wait to try the tool out for myself! I went onto Vypr straight away to carry out some research – I was able to easily find my way around and launch my first steer, the system is extremely user friendly. What a dream."
Senior Brand Manager, East Coast Bakehouse