What are the nation’s favourite Easter Egg brands?

Let's Go

We asked our nationally representative community of 60,000 consumers.

Scroll to see how they voted.

Age

Discover how our community voted by age group...

Cadbury (e.g. Dairy milk, Mini eggs, Crème egg)

Mars (e.g. Galaxy, Malteasers, Celebrations)

Lindt

Thorntons

Luxury brands (e.g. Hotel chocolat)

Other

I don't buy/like Easter Eggs

Gender

Discover how our community voted by gender...

Cadbury (e.g. Dairy milk, Mini eggs, Crème egg)

Mars (e.g. Galaxy, Malteasers, Celebrations)

Lindt

Thorntons

Luxury brands (e.g. Hotel chocolat)

Other

I don't buy/like Easter Eggs

Supermarket

Discover how our community voted by their supermarket preference...

Cadbury (e.g. Dairy milk, Mini eggs, Crème egg)

Mars (e.g. Galaxy, Malteasers, Celebrations)

Lindt

Thorntons

Luxury brands (e.g. Hotel chocolat)

Other

I don't buy/like Easter Eggs

The results are in...

Consumers preferred different brands based on their demographics, and this effect was most pronounced when looking at the main supermarket they shop at.

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