Introducing VYPR.

The UK’s leading product intelligence & performance platform. 

VYPR is product intelligence software that sits on the desktops of product developers, marketers and retailers throughout the UK. Every week, we test 1000s of products with consumers: providing effective tools and techniques – built on data and behavioural science – that deliver fast, reliable and consumer-led intelligence to improve purchase intent and accelerate product performance.

We’ll help you with ideation, concept testing, packaging claims, pricing and more, from beginning to end. See what Vypr can do for you.