Better Decisions, Winning Products.
1000s of consumers on your shoulder
“Vypr has been part of our business for a few years and is crucial in helping us answer questions quickly… Often, we get answers within an hour, meaning we can make agile decisions on the fly and avoid the need for an expensive and time-consuming piece of ad hoc research!”
Research Manager, The Co-op
Make Better Decisions with Vypr
CPG-Focused, Specialist Platform
Reliable Data at Speed
No more guesswork, we turn decision-making into a science. With Vypr, you can quickly understand how and why your consumers make purchasing decisions. We combine expert support with the latest research in Behavioural Science methodologies to ensure that you make the right product decision at the right time.
Get you rapid results back in minutes
“We like VYPR because we can get quick reads on initial ideas… and they provide excellent, responsive, customer support.”
Understand your customers with the Vypr Community
How Vypr Works
VYPR Can help you with…
“Since using VYPR, our development process has become much more efficient, as we explore a wider range of concepts before investing any time or resources in product development”
- Early shopper concept approval
- Early shopper product validation
- Data-driven product refinement
- Higher on-shelf impact and product success rate
- Faster decision-making and time to shelf
- Less waste of resources and money
Not sure what packaging would resonate best with consumers?
Upload images of your packaging ideas to see which appeal to consumers the most. Test variations in colour, imagery, pack shape, and more, to understand how to maximise chances of listing and on-shelf performance.
“We used VyPops for a piece of work on directional trend insight for Product Development here at M&S Food. The ability to hear context on big trends driving product development but in customers own words has been hugely valuable.”
Insight Partner, Food, Marks & Spencer
We have an absolute focus on quality.
We source only the finest ingredients.
Contains decadent chocolate, cream and rum.
All ingredients are from organic sources.
Recipes from the worlds greatest bars.
“Indulgent” or “Decadent”? “Healthy” or “Fresh”? Getting your messaging rights is key – now you can test which claims work best. By split testing your on-pack wording with hundreds of consumers in near real-time, Vypr takes the guesswork out of the process.
“VYPR paid for itself in the first month. For companies looking to develop profitable, more relevant, less costly NPD, VYPR is a superb investment.”
Here’s how our customers have used Vypr to succeed.
Vypr helps Marks & Spencer with food trends research & product planning.
Using VyPops, our video steer, helped them create their annual Customer Insight Trend Report.
The videos received from the VyPops were included in the live digital report and shared with internal teams who need continuous access to this information assisting them in achieving their 3-5 year innovation pipeline vision.
Find out more in the case study below.
The final article in our series on Data quality, we look at the background of our Community team and how they can leverage their combined
The energy drinks market has experienced significant growth in recent years, driven by the increasing demand for these types of products. This trend has been