How are Brits cooking from home in 2024?

Uncover insight on the current consumer trends and preferences of Brits cooking at home.

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What will you discover?

You will discover the current trends in home cooking in the UK:

  • How the COVID-19 pandemic and the cost of living has altered shopping habits
  • How are consumers changing their cooking methods
  • A rise in ready-to-cook options

Who is this guide for?

Anyone who works in the food and drink sector looking to:

  • Keep up with changing trends and opportunities
  • Optimise new / existing products for consumers
  • Maintain product success amidst changing times