According to McKinsey, a staggering 75-80% of new products will fail in their first year. 

That’s why we created VYPR: the UK’s leading consumer concept testing, product development and validation platform; combining data and behavioural science, digital technology and FMCG expertise to accurately predict (and improve your chances of achieving) future product success. The VYPR score delivers an industry-standard benchmark for assessing innovation between retailers and suppliers, which can be integrated with other data sources to strengthen future performance predictions.


Upload images and questions to our online portal in just 2 minutes.


Receive live feedback from the VYPR community.


Accelerate decision-making, fuelled with clear, insightful and objective reports, generated automatically in 48 hours.

Watch our short video below to learn more:

Design, test, learn. Vypr helps supercharge your product innovation, getting you better products, faster.

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