Introducing Vypr.

We enable fast-moving consumer goods (FMCG) businesses to turn product innovation into a science, ensuring successful outcomes of the product development process every time.

The UK’s leading product intelligence & performance accelerator. 

According to Newton Europe, a staggering £3bn is wasted on failing, antiquated product development processes. From initial concepts, product names, branding and packaging to ingredients, colourways, pricing and marketing messages, the anatomy of every product is different and it can be difficult to decipher what is truly driving purchase behaviour in store. Every week, we test 1000s of variables that make up every product with consumers, providing effective tools and techniques that deliver fast, statistically robust and consumer-led intelligence to enhance, accelerate and predict existing/new product performance.

Find out more.

Vypr CEO Ben Davies explains how Vypr is enabling the FMCG sector to improve their NPD success rates through data and science, culminating in winning the Tech North Northern Stars Grand Final, having been identified as one of the region’s brightest tech start-up businesses in the North.

Pioneering the science behind agile product innovation.

Vypr’s technology sits on the desktops of product developers, marketers, manufacturers and retailers throughout the UK. It has fast become an invaluable tool for both branded and private label businesses, enabling them to innovate – incrementally throughout their development processes – with increasing confidence that each product and range will work harder on shelf. Find out below why April Preston, Executive Head of Food Innovation at Harrods, chooses Vypr to accelerate product intelligence and performance.

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We’ll help you with ideation, concept testing, packaging claims, pricing and more, from beginning to end. See what Vypr can do for you.