Agile NDP
What kind of innovator is your company? Good Innovators creates growth, revenue and brand following....
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VYPR brings you the latest thinking from pioneers in FMCG product innovation. This week, we...
This week, VYPR users completed their 10,000th Steer on the platform, which has got us...
We’re delighted to announce that early tests of the new VYPR Score have proven a...
Having worked in the FMCG sector for 15 years – in both retail and manufacturing...
Split Testing, also known as AB Testing in software development circles, is something that...
According to McKinsey, 75% of new products fail in their first year. here's a...
Every business is different but successful product performance is dependent on a few...
We recently commissioned some research on market research. A staggering number of respondents (product...
Research and Development (R&D) tax relief (R&D) is a tax break provided by the Government...
McKinsey's report on Driving Success Through True Product Excellence highlights...
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