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Get Live NPD Feedback When It Launches: In Market Customer Tracking Just Got Better

In a recent podcast on the Future of Grocery, McKinsey points to price pressure for...

30
Nov
April Preston Interview: Steal Greater Competitive Advantage By Improving Your NPD

April Preston (Executive Head of Food Innovation at Harrods) shares her perspective on how VYPR...

29
Nov
VYPR Wins Prestigious Northern Stars Accolade

Four months of intense competition came to a head at the Tech North Northern Stars...

21
Nov
NPD & Technology Critical to Revenue Growth: BDO Food & Drink Survey Results.

According to this year’s BDO Food and Drink Survey, 92% of manufacturers stated that NPD...

01
Nov
FMCG Innovation: Avoid The SKU Squeeze.

According to Nielsen, 3 in 4 new SKUs fail to generate £100K sales in their...

01
Nov
VYPR Verdict on BBC Ice Cream Innovation Report

This week, VYPR users completed their 10,000th Steer on the platform, which has got us...

04
Aug
NEW VYPR Score: Statistically Proven Link To Predicting Future Product Sales

We’re delighted to announce that early tests of the new VYPR Score have proven a...

05
Apr
Creative Destruction: Are We Confusing Shoppers?

This week, we’ve tested some of the new and imaginatively named products hitting our stores:...

09
Feb
Market Research? Get Real.

We recently commissioned some research on market research. A staggering number of respondents (product...

06
Dec

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