Category Archives: News

Christmas trees: is something changing in the way people use them?

It’s nearly time to decorate your Christmas tree. Having run a single-answer steer, we established that 37% of consumers intend to put their tree up in the beginning of December and 18% will do so earlier than that. A Daily Mail article from last weekend highlights a handful of celebrities who have already decorated their Christmas trees […]

The best Christmas sandwiches this year: go crazy or stick to the basics?

This year most UK retailers and food service chains launched their Christmas sarnie ranges in the end of October. Marks & Spencer is offering a variety of twelve sandwiches, including a new vegan option called Nutcracker Sandwich, with a filling of sweet potato, chestnut and cranberry roast, butternut squash, cranberry chutney, pistachios and caramelised pecans. Meat consumers are […]

M&S’s interest-free installments – a game changer in targeting younger online shoppers?

Marks and Spencer is launching a “buy now, pay later” service online that allows customers to spread the cost of purchases across up to six weeks. It enables shoppers to pay for home and clothing purchases between £30 and £800 in interest-free installments. Fully available to customers from mid-November onwards, the service “is the latest […]

Supermarket clothes: what makes George a top brand?

Asda is the third biggest supermarket chain in the UK by market share, after Tesco and Sainsbury’s. However, its own label of clothes, George, is likely the most popular supermarket fashion brand among UK consumers. To check this assumption we ran a multi-option steer asking consumers which supermarket brands they buy clothes from. The four […]

Mugler’s new fragrance format: does the perfume brush have staying power in mainstream perfumery?

The latest from mainstream fragrance brand Thierry Mugler is a line of perfume brushes that are used to paint a scented gel on your pulse points. The line includes Mugler’s three bestselling scents – Alien, Angel and Aura – and follows last year’s world-first from Jo Malone, named Jo Loves. The latter contains a trademarked clear gel that […]

Gym trends: how to entice new users and inspire current subscribers

A picture of gym equipment

The fitness industry is booming and is set to reach important milestones in the UK, including the number of gyms topping 7,000, memberships exceeding 10 million, and the market value coming to £5 billion. We ran a demographic steer asking just under eight thousand people how often they visit the gym. The results we obtained showed […]

The deposit return scheme on drinks: what should retailers get ready for?

Regulations for Scotland’s Deposit Return Scheme (DRS) for drinks cans and bottles have been published in the Scottish Parliament this year, expected to become a law in 2020, and go live in 2021. Following this, DRS will likely be enforced in England and Northern Ireland in 2023.  Although it isn’t imminent, there’re a few reasons that […]

Would a chocolate price hike affect consumer preferences?

Chunks of chocolate

Sugar reduction is a big trend, supported by the government and publicised by public health campaigns. The majority of consumers do realise that cutting down on sugar would contribute to better health and weight management. However, compromising on indulgent moments with a chocolate bar of choice is a too big sacrifice for many.  Vypr estimates […]

Lidl’s online delivery service: what should they offer?

Lidl, currently the only major supermarket chain in the UK not currently offering an online delivery service, is finally considering starting one, as reported by a few media outlets. This comes after a launch in Ireland last year, using a third-party provider. For the UK market Lidl is said to have registered a holding company, called […]

The trouble with wet wipes: will the “Fine to flush” certification help consumers and brands?

Plastic pollution has stirred up the public in the last few years and has become an issue consumers are genuinely concerned about. Wet wipes are a major part of the problem, as they contain plastic, which ends up in the ocean. Their widespread use can also seriously affect the sewerage. Last year BBC cited Water […]