Category Archives: News

Wine pairings with meat-free food: what consumers want

Thoughtfully pairing wine with food can transform a meal. Although there are no rules set in stone, expert advice is available online to help consumers combine food and wine based on certain qualities, such as acidity, of both the food group and the wine. Currently many consumers are moving towards a more plant-based diet, looking […]

Male skincare: do ingredients impact purchase decisions?

Men increasingly use skincare products as part of their daily routine. In April, a Vypr data showed that almost 72% of male consumers in the UK use skincare products, a result based on 8354 responses. It is interesting that this ratio is consistently high across all ages, with Millennials aged 25-34 scoring highest with almost […]

Female fragrance gifting trends: what do consumers want?

UK consumers see fragrances as a great gifting option. A survey from 2016 has revealed that 72% of respondents like receiving fragrances as a gift, while 65% of those who have been in a relationship have purchased a fragrance for their partner as a gift. Perfume being very personal, many shoppers feel uncertain what to […]

Which scents sell air fresheners?

In general, consumers tend to make relatively traditional choices in air freshener fragrances. However, preferences often have a seasonal angle, which could inspire scent innovation in the segment. Air fresheners are often grouped in fragrance families, most popular of which are linen, floral, fruity, gourmet, outdoor and tropical. High end perfumery could also influence some […]

Has the time come for bold wallpaper designs in the UK?

Wallpaper continues to be a popular choice when it comes to decorating, whether consumers are after an understated design for subtle interest or a bold statement pattern to give a room wow factor. We chose ten trending design styles and asked consumers whether they would buy wallpapers featuring them. The result is summarised in the […]

Which cat food claims most attract shoppers?

Consumers are growing increasingly interested in health and wellness, which inevitably affects the way they select food for their pets. This attitude has triggered growth in the pet food market, both in physical and online retail. Brands are best positioned to take advantage by launching more specialised pet food, as consumers are now more aware […]

Trending fragrances in personal care: what do consumers want?

We picked ten trending shower gel fragrances and determined the five most favourable current choices for UK consumer. Out of the five, coconut stood out as a distinct preference by attracting over 35% of respondents, who made it their exclusive choice. Scent innovation is key in shower gel new product development. Bath products are relatively […]

Analysing the potential for CBD success

Positive feelings towards cannabidiol (CBD) products in the UK are on the rise, as consumers are increasingly looking to obtain mental wellbeing benefits from every day products. Billed as a remedy for pain, anxiety, acne and depression, CBD is a non-intoxicating cannabis byproduct which has already gained traction in the US as a food, drink […]

Ruby Chocolate’s Awareness Opportunity

Ruby chocolate

In 2017 the world’s media was awash with news of the invention of a new type of chocolate. Ruby chocolate joined dark, milk, and white as the fourth chocolate to hit the market and it’s only recently that we are seeing widespread availability of the sweet-sour berry-flavoured treat. For Easter several retailers are offering new […]