Following another successful year, VYPR – the UK’s leading product intelligence and performance accelerator – has completed its latest funding round, with £0.6M raised to further accelerate growth and consolidate its leadership position in the FMCG sector.
From initial concepts, product names, branding and packaging to ingredients, colourways, pricing and marketing messages, the anatomy of every product is different and it can be difficult to decipher what is truly driving purchase behaviour in store. Every week, VYPR uses smartphone technology and behavioural science methodologies to test 1000s of variables that make up every product with consumers, providing effective tools and techniques that deliver fast, statistically robust and consumer-led intelligence to enhance, accelerate and predict existing/new product performance on shelf.
Based in Manchester, VYPR’s technology sits on the desktops of product developers, marketers, manufacturers and retailers at household brands such as Heineken, Muller, Morrisons, Iceland and KFC. The business attracted follow on investment from partners including Redstone Venture Managers and the British Business Bank.
Also investing a significant proportion of the money raised is NW entrepreneur Richard Law. Law recently stepped down as CEO of GBG Plc after 15 years at the helm, during which he grew GBG from a small Chester based business, with a value of £5M, into a Global market leader valued at over £500M. This is the latest in a string of recent investments in North West tech businesses by Law, totalling £500K from his personal “Gudtouch” tech fund. Law is also an investor in (and Chair of) Zuto, the Manchester based internet motor finance portal, an investor in Trafford Park based Realitymine and a founding Angel of the DSW Angel Investing Network. Law also works closely with local tech initiatives such as Tech Manchester.
Richard Law said: “VYPR has a very compelling proposition. It allows consumers to “steer” manufacturers to design new products and improve existing ones by giving their opinion and feedback in real time; whether at work, on the move or in the supermarket. VYPR’s unique technology and statistical analytics engine enables manufacturers to match their products to consumer demands and helps them to get successful outcomes every time. I looked at least a dozen very high-quality North based businesses before deciding on VYPR; all of which I considered as serious tech investment opportunities. The North tech economy is certainly booming.”
Get To Better Products Faster.
Ask anything of our panel of 1000s of consumers, available 24/7 via the VYPR App and website. Sit back and watch the results as they come in. VYPR makes rapid prototyping a reality, enabling suppliers and retailers to quickly validate unlimited hypotheses throughout the NPD process, from early stage product development to prelaunch refinement. Our geo-fencing technology enables consumers to answer questions live, during their shopping missions in store and at fixture.
Over 90% Of Clients Generate ROI & Renew Their VYPR Licence Every Year.
VYPR can save you £000s in product development and failed launch costs, as well as getting your product to market faster. That’s why the UK’s leading product developers, marketers, commercial managers, category managers and buyers choose to deploy VYPR every day. Every SKU can be optimised to the nth degree, ensuring that every product achieves its greatest potential.
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