Day Three – Visual representation of your product
Whilst images are not a given at every stage of product testing, at some point you’re going to need to include them. There are myriad ways of accessing relevant imagery so let’s work through some options to get you going at this early stage.
Having said all that, the first thing to note is that in very early stage product testing, text based testing can be fine. This will work particularly well when you have a high volume of ideas to validate. The same rules apply – consistency is key. So product titles and descriptions in the same way we looked at on Day Two of this journey, with benchmarks presented in text format as well.
Images are going to help bring ideas to life. Now the basic principle is as follows – the further we go through an agile innovation project, the more the images should represent what the products will ultimately look like when a consumer encounters them for the first time online or in store. But in these very early stages, generic placeholder images of a similar product in action will suffice. So if you work in the food industry, google or Pinterest will be a great source of images – because somebody, somewhere will have taken a picture of something vaguely similar to what you’re thinking of. If you’re in fashion or health & beauty it’s arguably equally as easy given the vast proliferation of publicly available fashion images through social media that have found themselves in google search results. And for clarity, you are fine to use images on google search results for product testing purposes.
Action: Identify an image that represents your product.
Use images that are consistent in style & state at each phase of testing, to avoid bias. The basic aim is to make the images more & more specific as we go through the testing process, but we’ll cover that on a later post. For now, get your generic images ready using google, pair them with your product descriptions & you are now good to go.
We’re now ready to start testing, which is the topic of Day Four’s post.