VYPR Headlines Successful IGD Shopper Innovation Event.

VYPR was proud to headline IGD’s Shopper Insight Innovation event this week, where Vanessa Henry (Shopper Insight Manager at IGD) shared some of VYPR’s leading insight into the needs of the connected shopper, a key conundrum for the Grocery sector.

VYPR Brexit Research: 30 Days.

A recent consumer survey – conducted by VYPR and McCann Manchester, 30 days after Britain’s historic decision to leave the European Union – has found that despite predictions of economic uncertainty, currency fluctuations resulting in increased holiday costs and a depressed stock market, 94% of people who voted to leave would still vote the same way. A recent consumer survey – conducted by VYPR and McCann Manchester, 30 days after Britain’s historic decision to leave the European Union – has found that despite predictions of economic uncertainty, currency fluctuations resulting in increased holiday costs and a depressed stock market, 94% of people who voted to leave would still vote the same way.

VYPR & Iceland Launch Strategic Alliance.

VYPR is delighted to announce a new strategic alliance with Iceland and their preferred supplier partners, announced at Iceland’s recent trade briefing.

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