Tag Archives: Confectionery

Would a chocolate price hike affect consumer preferences?

Chunks of chocolate

Sugar reduction is a big trend, supported by the government and publicised by public health campaigns. The majority of consumers do realise that cutting down on sugar would contribute to better health and weight management. However, compromising on indulgent moments with a chocolate bar of choice is a too big sacrifice for many.  Vypr estimates […]

Ruby Chocolate’s Awareness Opportunity

Ruby chocolate

In 2017 the world’s media was awash with news of the invention of a new type of chocolate. Ruby chocolate joined dark, milk, and white as the fourth chocolate to hit the market and it’s only recently that we are seeing widespread availability of the sweet-sour berry-flavoured treat. For Easter several retailers are offering new […]