Tag Archives: Fitness

Gym trends: how to entice new users and inspire current subscribers

A picture of gym equipment

The fitness industry is booming and is set to reach important milestones in the UK, including the number of gyms topping 7,000, memberships exceeding 10 million, and the market value coming to £5 billion. We ran a demographic steer asking just under eight thousand people how often they visit the gym. The results we obtained showed […]

Feed: measuring the evolution in meal replacement drinks

Veganism has grown in popularity in the last few years reaching 2% of the UK population in 2018. However, this is not the main factor determining market growth in meat-free products. 22% of Vypr’s consumer community currently consists of self-described meat-reducers, i.e. people making a conscious effort to reduce their meat consumption. An increasing number […]