Privacy Policy & Terms of Use

Privacy Policy and Terms of Use

Vypr Customer Privacy Notice and Website Terms of Use is a site operated by VYPR Validation Technologies Limited (“We”). We are registered in England and Wales under company number 08589377 and have our registered office at WeWork, Suite 01-120, 29 John Dalton Street, Manchester, M2 6FW. Our VAT number is 173146613. To contact us, please email or telephone our Customer Service line on +44 (0) 161 694 6320.

“Vypr”, “we”, “our” or “us” process consumers personal data as part of our data validation platform we offer to you, our customers. Consumers download the Vypr app to their phones and answer steers (our term for questions) that you, the customer, set. The Vypr platform has many ways to ask questions, from preference steers to split testing. We act as the Data Controller in relation to personal data and you as our client act as a Data Processor.

We share consumer personal data with our customers and various service providers we rely upon. We will also process data relating to our customers’ staff and business, as part of our product offering and to help ensure you get the best from our platform. We will only use your personal information as set out in this Policy.

If you are interested in knowing more about how we use your data, we have a designated Data Protection Officer (‘DPO’) who may be contacted via regarding any data protection and privacy matters, whether you are based in the UK or EU. You also have the right to lodge a complaint with a supervisory authority – a full list of EU regulators is available here  and the contact details of the UK regulator, the ICO, is here

Your Rights

You have the following rights in relation to your personal data:

  1. The right to be informed
  2. The right of access
  3. The right to rectification
  4. The right to erasure
  5. The right to restrict processing
  6. The right to data portability
  7. The right to object
  8. Rights in relation to automated decision making and profiling.

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract, we are about to enter or have entered with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation.

We have set out below a description of all the ways we plan to use your personal data, and which of the legal basis we rely on to do so. We have also identified what our legitimate interests are where appropriate. Note that we may process your personal data for more than one lawful reason depending on the specific purpose for which we are using your data.

Please contact us if you need details about the specific legal purpose, we are relying on to process your personal data where more than one purpose has been set out in the table below:

Purpose Data Type Legal Basis for Processing Personal Data
To register you on our Website a) identifying information including name, username, or similar identifier (‘Identity Data’); and

(b) contact information including, email address and telephone number (‘Contact Data’).

(a)Performance of a contract with you,

(b) On the basis of your consent.

To manage our relationship with you which will include:

(a) Notifying you about changes to our Privacy Policy and Terms of Use

(b) Providing access to our Website

(a) Identity Data;

(b) Contact Data;

(c) Profile data including your username and password, (‘Profile Data’); and

(d) Marketing and communications information including your preferences in receiving marketing from us and your communication preferences (‘Marketing and Communications Data’).

a) Performance of a contract with you,

(b) On the basis of your consent

(c) Necessary to comply with a legal obligation

(d) Necessary for our legitimate interests (to keep our records updated and to study how consumers use our services)

To administer and protect our business (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) a) Identity Data;

(b) Contact Data; and

(c) Technical data including IP address, log in data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website (‘Technical Data’).

(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)

(b) Necessary to comply with a legal obligation

To provide services to our Customers (a) Identity Data;

(b) Contact Data;

(c) Profile Data; and

(d) Special Category Data

a) Necessary for our legitimate interest to provide our core services

(b) On the basis of your consent

To provide our Website services to you a) Identity Data;

(b) Contact Data;

(c) Profile Data;

(d) Usage Data;

(e) Marketing and Communications Data;

(f) Technical Data

(a) Performance of a contract with you

(b) Necessary for our legitimate interest

Cookies Policy

What’s a cookie?

  • A “cookie” is a piece of information that is stored on your computer’s hard drive and which records your navigation of a website so that, when you revisit that website, it can present tailored options based on the information stored about your last visit. Cookies can also be used to analyse traffic and for advertising and marketing purposes.
  • Cookies are used by nearly all websites and do not harm your system. If you want to check or change what types of cookies you accept, this can usually be altered within your browser settings.

How do we use cookies?

We use cookies to do two things:

  • to track your use of our websites. This enables us to understand how you use the sites and track any patterns that emerge individually or from larger groups. This helps us to develop and improve our websites and services in response to what our visitors want and need; and
  • to provide information on our services contract, hopefully means less time spent trawling pages and more time on the things that matter.

Internet connection data

When you call up our web pages, we process the Internet connection data that your browser automatically transmits to our server. This data is your IP address and other usage data (e.g., date and time, name of the page called, amount of data transferred and the requesting provider). We need this information to enable you to use our website, for example by adapting the website to the technical requirements of your terminal device. This internet connection data may also be personal data.

Call Recording

All sales calls are recorded for training and monitoring purposes. Calls are kept for a maximum of 12 months, with access controlled to a limited number of key staff and are then deleted.

Calls to our Customer Helpdesk are also recorded for training and monitoring purposes. Calls are kept for a maximum of 12 months, with access controlled to a limited number of key staff and are then deleted.

Customer calls may be recorded for training purposes, but only with prior agreement by both the customer and Vypr. Retention timescales will be agreed on an individual basis.

Email Tracking

We rely upon service providers to track emails for deliverability and recipient responses for our legitimate interests and undertake analytics with this data to improve our messaging.  The information gathered by this tracking is retained for up to five years.



These Terms set out the content standards that apply when you upload content to our site, contact other users on our site, link to our site, or interact with our site in any other way. This site is intended for use by Vypr customers or potential Vypr customers only. For consumers, please visit our consumer website.

If you become a customer of VYPR and sign up to an account, our Customer Terms and Conditions will also apply to the services we provide to you.

It is a condition of the Customer Terms and Conditions that you do not download the app and sign up to become a member of the Vypr Community. Similarly, it is condition of the Vypr App Terms and Conditions that you cannot use the app if you are a Vypr customer. If you do download the App, then your business may lose access to the Vypr Community with no right to a refund.

You also agree not to discuss or share any content, images, ideas or concepts you see within the Vypr App.

By using our site, you confirm that you accept these Terms and that you agree to comply with them.

If you do not agree to these Terms, you must not use our site.

We amend these Terms from time to time. Every time you wish to use our site, please check these Terms to ensure you understand the terms that apply at that time.

We do not guarantee that our site, or any content on it, will always be available or be uninterrupted. We may suspend or withdraw or restrict the availability of all or any part of our site for business and operational reasons. We will try to give you reasonable notice of any suspension or withdrawal.

You are also responsible for ensuring that all people who access our site through your system are aware of these Terms of Use and other applicable terms and conditions, and that they comply with them.

Prohibited Uses

You may use our site only for lawful purposes.  You may not use our site:

  • In any way that breaches any applicable local, national, or international law or regulation.
  • In any way that is unlawful or fraudulent or has any unlawful or fraudulent purpose or effect.
  • To harm or attemp to harm minors in any way.
  • To send, knowingly receive, upload, download, use or re-use any material which does not comply with our content standards.
  • To transmit, or procure the sending of, any unsolicited or unauthorised advertising or promotional material or any other form of similar solicitation (spam).
  • To knowingly transmit any data, send or upload any material that contains viruses, Trojan horses, worms, time-bombs, keystroke loggers, spyware, adware or any other harmful programs or similar computer code designed to adversely affect the operation of any computer software or hardware.

You also agree:

  • Not to reproduce, duplicate, copy or re-sell any part of our site in contravention of the provisions of our terms of website use.
  • Not to access without authority, interfere with, damage, or disrupt:
  • any part of our site;
  • any equipment or network on which our site is stored;
  • any software used in the provision of our site; or
  • any equipment or network or software owned or used by any third party.

Interactive Services

We may from time to time provide interactive services on our site, including, without limitation:

  • Chat rooms.
  • Bulletin boards.

Where we provide any interactive service, we will provide clear information to you about the kind of service offered, if it is moderated and what form of moderation is used (including whether it is human or technical).

We will do our best to assess any possible risks for users from third parties when they use any interactive service provided on our site, and we will decide in each case whether it is appropriate to use moderation of the relevant service (including what kind of moderation to use) in the light of those risks. However, we are under no obligation to oversee, monitor or moderate any interactive service we provide on our site, and we expressly exclude our liability for any loss or damage arising from the use of any interactive service by a user in contravention of our content standards, whether the service is moderated or not.

Where we do moderate an interactive service, we will normally provide you with a means of contacting the moderator, should a concern or difficulty arise.

Content Standards

These Content Standards apply to all material which you contribute to our site (“Contribution”), and to any interactive services associated with it.

Whenever you make use of a feature that allows you to upload content to our site, or to contact other users of our site, you must comply with these Content Standards.

You warrant that any such contribution does comply with those standards, and you will be liable to us and indemnify us for any breach of that warranty. This means you will be responsible for any loss or damage we suffer as a result of your breach of warranty.

Any content you upload to our site will be considered confidential. You retain all of your ownership rights in your content, but you are required to grant us a limited licence to use  anonymised data to provide bench marking and comparative analysis.

We also have the right to disclose your identity to any third party who is claiming that any content posted or uploaded by you to our site constitutes a violation of their intellectual property rights, or of their right to privacy.

We have the right to remove any posting you make on our site if, in our opinion, your post does not comply with these Content Standards.

You are solely responsible for securing and backing up your content.

The Content Standards must be complied with in spirit as well as to the letter. The Standards apply to each part of any Contribution as well as to its whole.

We will determine, in its discretion, whether a Contribution breaches the Content Standards.

A Contribution must:

  • Be accurate (where it states facts).
  • Be genuinely held (where it states opinions).
  • Comply with the law applicable in England and Wales and in any country from which it is posted.

A Contribution must not:

  • Be defamatory of any person.
  • Be obscene, offensive, hateful or inflammatory.
  • Cause upset or distress.
  • Promote sexually explicit material.
  • Promote violence.
  • Promote discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age.
  • Infringe any copyright, database right or trademark of any other person.
  • Be likely to deceive any person.
  • Breach any legal duty owed to a third party, such as a contractual duty or a duty of confidence.
  • Promote any illegal activity.
  • Be in contempt of court.
  • Be threatening, abuse or invade another’s privacy, or cause annoyance, inconvenience, or needless anxiety.
  • Be likely to harass, upset, embarrass, alarm, or annoy any other person.
  • Impersonate any person or misrepresent your identity or affiliation with any person.
  • Give the impression that the Contribution emanates from us, if this is not the case.
  • Advocate, promote, incite any party to commit, or assist any unlawful or criminal act such as (by way of example only) copyright infringement or computer misuse.
  • Contain a statement which you know or believe, or have reasonable grounds for believing, that members of the public to whom the statement is, or is to be, published are likely to understand as a direct or indirect encouragement or other inducement to the commission, preparation, or instigation of acts of terrorism.
  • Contain any advertising or promote any services or web links to other sites.

Breach of this Policy

When we consider that a breach of this Policy has occurred, we may take such action as we deem appropriate.

Failure to comply with this Policy constitutes a material breach of the Terms of Use upon which you are permitted to use our site, and may result in our taking all or any of the following actions:

  • Immediate, temporary or permanent withdrawal of your right to use our site.
  • Immediate, temporary or permanent removal of any Contribution uploaded by you to our site.
  • Issue of a warning to you.
  • Legal proceedings against you for reimbursement of all costs on an indemnity basis (including, but not limited to, reasonable administrative and legal costs) resulting from the breach.
  • Further legal action against you.
  • Disclosure of such information to law enforcement authorities as we reasonably feel is necessary or as required by law.

We exclude liability for any action we may take in response to your breaches of this Policy. The actions we may take are not limited to those described above, and we may take any other action we reasonably deem appropriate.

Governing Law and Jurisdiction

Any dispute or claim arising out of or in connection with this website shall be governed by and construed in accordance with the law of England and Wales. You agree that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with the subject matter or formation (including non-contractual disputes or claims) of these Terms.

Our site is only for users in the UK and EU

Our site is directed to people residing in the United Kingdom and the European Union. We do not represent that content available on or through our site is appropriate for use or available in other locations.

You must keep your account details safe

If you choose, or you are provided with, a user identification code, password or any other piece of information as part of our security procedures, you must treat such information as confidential. You must not disclose it to any third party.

We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time, if in our reasonable opinion you have failed to comply with any of the provisions of these terms of use.

If you know or suspect that anyone other than you know your user identification code or password, you must promptly notify us at or telephone 44 (0) 161 6946320.

How you may use material on our site

We are the owner or the licensee of all intellectual property rights on our site, and in the material published on it.  Those works are protected by copyright laws and treaties around the world. All such rights are reserved.

You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text.

Our status (and that of any identified contributors) as the authors of content on our site must always be acknowledged.

You must not use any part of the content on our site for commercial purposes without obtaining a license to do so from us or our licensors.

If you print off, copy or download any part of our site in breach of these Terms of Use, your right to use our site will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.

Although we make reasonable efforts to update the information on our site, we make no representations, warranties or guarantees, whether express or implied, that the content on our site is accurate, complete or up to date.

We are not responsible for websites we link to

Where our site contains links to other sites and resources provided by third parties, these links are provided for your information only. Such links should not be interpreted as approval by us of those linked websites or information you may obtain from them.

We have no control over the contents of those sites or resources.

User-generated content is not approved by us

This website may include information and materials uploaded by other users of the site, including bulletin boards and chat rooms. This information and these materials have not been verified or approved by us. The views expressed by other users on our site do not represent our views or values.

If you wish to complain about information and materials uploaded by other users, please contact us on or telephone 44 (0) 161 6946320.

Our responsibility for loss or damage suffered by you

We do not exclude or limit in any way our liability to you where it would be unlawful to do so.

If you are a business user:

  • We exclude all implied conditions, warranties, representations or other terms that may apply to our site or any content on it.
  • We will not be liable to you for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable, arising under or in connection with:
    • use of, or inability to use, our site; or
    • use of or reliance on any content displayed on our site.

In particular, we will not be liable for:

  • loss of profits, sales, business, or revenue;
  • business interruption;
  • loss of anticipated savings;
  • loss of business opportunity, goodwill or reputation; or
  • any indirect or consequential loss or damage.

We are not responsible for viruses, and you must not introduce them.

We do not guarantee that our site will be secure or free from bugs or viruses.

You are responsible for configuring your information technology, computer programs and platform to access our site. You should use your own virus protection software.

You must not misuse our site by knowingly introducing viruses, trojans, worms, logic bombs or other material that is malicious or technologically harmful. You must not attempt to gain unauthorised access to our site, the server on which our site is stored, or any server, computer or database connected to our site. You must not attack our site via a denial-of-service attack or a distributed denial-of service attack. By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities, and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our site will cease immediately.

Rules about linking to our site:

You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it.

You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.

You must not establish a link to our site in any website that is not owned by you.

Our site must not be framed on any other site, nor may you create a link to any part of our site other than the home page.

We reserve the right to withdraw linking permission without notice.

The website in which you are linking must comply in all respects with the Content Standards set out in these Terms.

If you wish to link to or make any use of content on our site other than that set out above, please contact

Our trademarks are registered

Any trademarks we have are trademarks of VYPR Validation Technologies Ltd you are not permitted to use them without our approval, unless they are part of material you are using as permitted under How you may use material on our site.


This website provides information about VYPR Validation Technologies Limited. Our goal is to keep this information timely and accurate. If you find any errors please email us, and we will try to correct them, however we accept no responsibility or liability whatsoever regarding the information on this site, or the use thereof.

External Links

This site contains links to other sites. We provide access to these links only as a convenience to you, and do not review, approve, monitor, endorse, warrant, or make any representations with respect to those links. You use all such links at your own risk and should apply a suitable level of caution and discretion in doing so. You should make whatever investigation you feel necessary or appropriate before proceeding with any transaction in connection with such links.

We are not responsible for the privacy practices or the content of such web sites.


Copyright © 2023 VYPR Validation Technologies Limited. All rights reserved. All trademarks, logos and service marks displayed on the Site are our property or the property of other third parties. No reproduction is permitted without the consent of the owners of the copyrights.

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