What are consumer drinking habits going to look like in the run-up to Christmas 2022?

We asked the Vypr consumer community where they plan to drink alcoholic beverages in the run-up to Christmas 2022. 

Let's Go

We asked our nationally representative consumer community.

Please scroll to see how they voted.

Where are consumers planning to drink alcoholic beverages in the run-up to Christmas 2022?

We asked members of the Vypr consumer community which best describes their planned alcoholic drinking habits this year vs a usual Christmas festive season.

Drink the SAME in a pub/bar/restaurant and at home
0%
Drink LESS in a pub/bar/restaurant but MORE at home
0%
I DON'T drink alcohol or equivalent beverages
0%
Drink LESS in both in a pub/bar/restaurant and at home
0%
Drink MORE in both in a pub/bar/restaurant and at home
0%
Drink MORE in a pub/bar/restaurant but LESS at home
0%
I ONLY drink no/low alcohol equivalent beverages
0%

Where are consumers planning to drink during the Christmas festive period?

We asked members of the Vypr consumer community which venue are they likely to visit over the Christmas festive period this year.

Christmas Markets
0%
Family friendly Pub
0%
Local Pub / Bar within easy reach of home
0%
Travel to City /Town centre pubs and bars
0%
Gastro pub/restaurant where food served
0%
Well known pub or bar chain, eg Wetherspoons, Yates's
0%
Travel to pub in countryside
0%
Cocktail or Wine Bar
0%
Late night venues: ie clubs, casinos, nightclubs
0%
None of the above
0%

What is nations favourite tipple in the run up to Christmas this year?

We asked the Vypr consumer community what their favourite tipple/s will be in the run-up to Christmas 2022.

Wine (Still or sparkling including red/white, Prosecco, Champagne, mulled etc)
0%
Spirits/liqueurs
0%
Soft drinks
0%
Cocktails & Spritzers
0%
Lager (Beer)
0%
Cider
0%
Ale (Beer)
0%
No/Low Alcohol equivalent
0%
Hard Seltzers
0%
None of the above
0%

Are consumers planing to drink larger beer during the Christmas festive period?

We asked the Vypr consumer community when they planned to drink larger beer during the Christmas festive period.

Family & friends gathering
0%
Film / games / take-away night
0%
Drop in / casual drinks
0%
House party
0%
Dinner party
0%
Other
0%
I don’t plan on drinking at home
0%
None of the above
0%

The results are in...

In general, consumers are still likely to follow traditional drinking patterns when compared to previous years. However, what is interesting is that Christmas Markets come out as the favourite venue.

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