Are consumers currently prioritising low cost or health when food shopping?

We wanted to find out what current consumer priorities are when it comes to food shopping - low cost or health?

Let's Go

We asked our nationally representative community of 60,000+ consumers.

Scroll to see how they voted.

Age

How people voted by age...

Low cost (Strongly)
0%
Low Cost (Moderately)
0%
Both
0%
Health (Moderately)
0%
Health (Strongly)
0%

Income

How people voted by their household income...

Low cost (Strongly)
0%
Low Cost (Moderately)
0%
Both
0%
Health (Moderately)
0%
Health (Strongly)
0%

Employment Status

How people voted by their employment status...

Low cost (Strongly)
0%
Low cost (Moderately)
0%
Both
0%
Health (Moderately)
0%
Health (Strongly)
0%

The results are in...

In general, a majority of the population are prioritising healthy food currently. Those with higher incomes are prioritising it more, along with those who are currently employed.

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