We used the Vypr consumer community to understand the reasons why consumers purchase ready meals and if they consider them to be healthy
We asked our consumer community why they buy ready meals.
Please scroll to see how they voted.
To understand new opportunities for the ready meals category, we asked our community who purchase ready meals why they do so.
We have filtered by age. Whilst the majority said they buy them to save time, it is more so in older buyers. Click the filters to see more.
Please note this was a multiple-answer question, which allows consumers to select all that apply.
To understand consumer perception towards healthy ready meals, we asked our nationally representative community if they considered ready meals as a healthy option.
We filtered by those who identify as male or female. Interestingly, men are more likely to perceive ready meals as a healthy option than women. Click the filters to see more.
Overall, consumers mainly buy ready meals to save time and some enjoy the taste and variety they provide. When it comes to ready meals being healthy, consumers believe it depends on the product.
If you've got a question about your brand or products, ask the Vypr Consumer Community to get a quick, robust answer.
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Vypr Validation Technologies Ltd, registered in England, company number 08589377. Registered office address Suite 021-20, 29 John Dalton Street, Manchester, M2 6FW.
