Supermarket trends for 2024

Discover ever-evolving landscape of consumer behaviour in our Supermarket trends for 2024 report.

What will you discover?

You will discover the current trends in the UK including:

  • How consumers are resilient in the cost of living crisis
  • The importance in the balance of sustainability, quality and cost
  • Consumer sentiment around loyalty schemes

Who is this guide for?

Anyone who is looking to:

  • Refine and adapt your product line
  • Tailoring your marketing strategy
  • Anyone seeking to better understand their target market