Better Products, Faster 

Better Products, Faster 

Get The White Paper

Better Products, Faster 

Agile innovation in consumer goods

A comprehensive FREE white paper from Vypr

Product innovation has largely been in line with business School models of the last 40 years, delivering the perception of steady growth through evolving product development.

Over the last 10 years, other sectors have demonstrated a better way to innovate products and deliver predictable outcomes that build the confidence to invest in growth through true innovation, with manageable sums at risk.

In this series of FREE white papers, we uncover the reality of new product development today and what is possible. We also explore what needs to change and how to get there.

  • Why innovate?
  • The real cost of innovation
  • Why Innovation fails

Part 1:

Part 2:

  • The Company that doesn’t miss
  • What does 0% failure look like?
  • The benefits of innovation

Part 3:

  • Launching Agile
  • Making it work
  • Bringing it together

What confidence do you have in predicting success from Innovation?

Bill Harte is a direct innovation & product development specialist. He’s generated £millions for large multinationals including Diageo and Müller and with startups through innovation. He continues to impact businesses big and small with his company Creating Possibilities. Bill’s research and experiences show how the agile approach will work regardless of the size of your brand or the depth of your pockets.

Ben Davies started his journey as a retail buyer, where he became frustrated with untested, unjustified assumptions that led to demands being made of his suppliers to invest in misguided production and packaging solutions. In 2014 Ben started Vypr, a company 100% committed to agile product development for CPG innovation.

What is Vypr?

We help you get better results throughout your product innovation and ranging processes by giving you fast, robust, actionable data on consumer purchase intent.

Our proprietary consumer panel

50,000+ consumers
Same-day data delivery
Target demographics & behaviours
1200+ steers answered per hour

Get in touch

2 Hardman Blvd,
Manchester
M3 3AQ
United Kingdom

Telephone: +44 (0) 161 694 6320

What is Vypr?

We help you get better results throughout your product innovation and ranging processes by giving you fast, robust, actionable data on consumer purchase intent.

Our proprietary consumer panel

50,000+ consumers
Same-day data delivery
Target demographics & behaviours
1200+ steers answered per hour

Get in touch

2 Hardman Blvd,
Manchester
M3 3AQ
United Kingdom

Telephone: +44 (0) 161 694 6320

© 2020 Vypr Validation Technologies Ltd
Registered No. 8589377 England & Wales
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About Vypr

Vypr is a Manchester (UK) based technology business that transforms innovation success for CPG companies of any size.

Founded in 2013 It’s 100% digital, high-frequency, agile approach to consumer testing is proven to increase product success over traditional methods.

Using the latest research in neuroscience and behavioral economics to frame queries, Vypr dramatically improves the understanding of consumer buying choices.  Vypr panels are made up of nationally representative cohorts in the UK, Germany and France.  Through unique mobile technology, users receive and respond to questions anywhere, anytime, offering near real-time results.  

Simply put, Vypr asks the right questions in the right way. We provide robust predictive insights that our clients use to make good product development decisions throughout the entire process.

Agile innovation in CPG

A comprehensive FREE white paper from Vypr

Part 1:

Part 2:

Part 3:

Do you know what your new product success rates are?

Want to grow through innovation? 

Better Products, Faster