Vypr’s new Product Research Team: Guiding you towards business success
Our research experts are here to help you optimise your research methodologies, make better product decisions and expand your market reach.
The story behind our Product Research Team
Tasmin Sibbald, Operations Director, talked about the launch of Vypr’s Research Team – Helping Customers to Make Better Decisions and Winning Products
Prior to joining Vypr (think great people, great culture and fun) I worked for nearly 20 years using consumer insights – client side, working for manufacturers, brand owners and retailers. During this time, I learned (from experience) how I didn’t want to be treated by data suppliers and how I did.
When setting up the Customer Growth Team at Vypr, my colleague Tim Driver and I discussed this at length. Determined to get it right, we landed on an ethos of growing Vypr via helping our customers to grow, by leveraging our expertise. With an NRR of 106% and an NPS score of +75, we’ve clearly done something right.
Accommodating changing customer needs
Winding forward five years, our product and the business have evolved. and we now find ourselves with four times the customers and are able to conduct research in over 30 markets. The challenge has become: how do we maintain our high standards of support as we scale?
Our customer needs have also evolved, in the last year requests for ‘managed services’ particularly from global brand owners increased by 25%. Led by the brilliant Amy Landon, our Customer Growth Team has 150+ years of Insight and Product expertise across 32 categories. In addition to maintaining these areas of expertise, we have now set up a new team…
…Enter the Research Team led by Tim Driver (who I have had the pleasure of working with for 10 years of my career).
Product Research Team responsibilities
We have some of our brightest colleagues in this team who are responsible for:
- Establishing Vypr as ‘the centre of excellence for research methodology’,
- ‘Fulfilling customer research briefs’, and
- All ‘advanced analytics’ (such as our ability to create bespoke segmentations within the Vypr platform, Range Reach and Brand Tracking).
The Research Team will accelerate our ability to provide thought leadership within the industries we operate in and help shape the future direction of our product. By really understanding our customers needs, pain points and challenges, it leaves us best placed to be your product intelligence platform of choice — now and in the future.
Please reach out to either myself or Tim at researchteam@vyprco.com if you would like to learn more about how we can help you understand your target consumers better and make the right product decisions at the right time.
Continue reading to explore how we can empower your business with research excellence.
How our Research Team can help your business
Our Research Team will provide you with specialist support, offering additional expertise to complement our existing Customer Support Team. Members will focus on maintaining research excellence and empowering your business to succeed in ever-changing and competitive markets.
Product research methodology
A thorough product research process is essential for better understanding your target market and fulfilling research briefs. Our Research Team members will help you develop a robust product research strategy using our consumer research platform’s more advanced capabilities.
This process involves enhancing standard quantitative and qualitative research methods (such as gathering user feedback). Some of the unique approaches we use to conduct product research include:
Product development optimisation
Usability testing and other consumer journey research methods are nothing without the actionable insights they provide. Our research experts will help your product teams leverage research findings to develop new product ideas and optimise your product development process.
Using quantitative and qualitative data insights to inform product development decisions is key to building more successful products. This process leads to enhanced customer satisfaction, helping you achieve your business goals.
International expansion strategy
Global market research is essential for successful international business expansion. Our Research Team helps support your global growth strategy with robust data collection and informed decision-making.
In-depth research helps you better understand international market trends and how your target audience differs across the globe. You can leverage this knowledge to tailor your product development for increased audience trust and business success in new market environments.
Vypr: Revolutionise your product research methods
Vypr is the world’s leading product intelligence platform enabling businesses to rapidly understand changing consumer behaviour through fast, cost-effective consumer insight.
Our Product Research Team is here to help you conduct detailed market and user research. This provides robust insights for data-driven product optimisation and a competitive edge in local and global markets.
Leverage reliable product research to make data-driven decisions and achieve business success. Try Vypr free now.