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Discover what consumers really think of your brand and products with a quick 20 minute demo.

The Benefits of VYPR.

Better Products, Faster.

  • No More Guesswork

    • Vypr puts the consumer at the heart of the innovation process, removing the need for blind assumptions

  • Predictive Consumer Intelligence

    • Rapid and robust consumer data supports your ideas at every stage, accelerating innovation

  • Agile Innovation

    • Agile sits at the heart of what we do, resulting in increased efficiency whilst lowering costs and increasing success rates

Grant, 31 Teacher

Tim, 44 Chef 

Alex, 25 Consultant

Chris, 18 Student

Marcha, 22 Manager

How can VYPR help?

Discover how VYPR can help you with concept screenings, packaging product claims and so much more.

Concept screening

VYPR identifies the strongest concepts by asking consumers at every stage. You get accurate intelligence about what the market wants to quickly determine which concepts are worth progressing.

“Since using VYPR, our development process has become much more efficient, as we explore a wider range of concepts before investing any time or resources in product development”

 

Cranswick

Packaging

Not sure what packaging would resonate best with consumers?

Upload images of your packaging ideas to see which appeal to consumers the most. Test variations in colour, imagery, pack shape, and more, to understand how to maximise chances of listing and on-shelf performance.

“Elevated our strike rate in launching successful products“

 

Cranswick

Product Claims

“Indulgent” or “Decadent”? “Healthy” or “Fresh”? Getting your messaging right is key – now you can test which claims work best. By split testing your on-pack wording with hundreds of consumers in near real-time, VYPR takes the guesswork out of the process

“VYPR paid for itself in the first month. For companies looking to develop profitable, more relevant, less costly NPD, VYPR is a superb investment.”

 

Park Cakes

READY TO CREATE BETTER PRODUCTS, FASTER?

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You get the results back in minutes

The simple 3-stage process offers consumer-led insight for decision-making from product concepts, packaging formats, and product descriptions, to flavour variants, brand execution and much more.

“It’s fantastic to have VYPR to hand when you need a fast and intuitive consumer response.”

 

Winterbotham Darby

Book A Demo
VALIDATE

You get the results back in minutes

The simple 3-stage process offers consumer-led insight for decision-making from product concepts, packaging formats, and product descriptions, to flavour variants, brand execution and much more.

“We like VYPR because we can get quick reads on initial ideas… and they provide excellent, responsive, customer support.”

Jennifer Johnstone
Product Manager

Book A Demo

What Are Others Saying?

“Vypr paid for itself in the first month. For companies looking to develop profitable, more relevant, less costly NPD, Vypr is a superb investment.”
Naomi Matthews, Commercial & NPD Director, Park Cakes
“Since using VYPR, our development process has become much more efficient, as we explore a wider range of concepts before investing any time or resources in product development ... it also elevated our strike rate in launching successful products."
Cranswick
"We used the Brand Tracker to understand the impact of our increased advertising spend, and it was able to quickly demonstrate that our new strategy was working."
Matt Davies, Marketing Controller, Noble Foods
“Vypr is truly brilliant – you get an instant understanding of what your target audience wants and needs. The responses come within 24 hours and are completely invaluable and have helped us gain listings with supermarkets and gain PR exposure.”
Dean Dempsey, Naturelly Founder
“It’s fantastic to have VYPR to hand when you need a fast and intuitive consumer response.”
Winterbotham & Darby