What's a Steer?

Steers are simply what we call the questions you ask our representative Vypr Community of 60,000 consumers.

FREE Consumer Research

Ask consumers a FREE question about your brand or products, and receive a bespoke report.

Perhaps you want to:

  • Confirm demand for your product
  • Receive consumer Feedback on concepts
  • Find out what consumers prefer

 

Send Us Your Question

Fill out your question in the dialogue box on the form – your data is secure with us.

We’ll then:

  1. Review it, and select the best steer (question format) to get the answer you need
  2. Run the steer with our community in minutes, and create a bespoke report which you can share with your team.

Take the Guesswork out of Innovation

VYPR puts the consumer at the heart of the development process right from the start – your consumers tell you exactly what works for them, removing the need for blind assumptions.

This predictive consumer intelligence accelerates your innovation process by ensuring you get rapid, low-cost data to support your ideas at every stage.

Built On Science

Our platform is built on the latest research in Behavioural Science, turning decision-making into a science, with data-driven product optimisation.

Through our Agile, evidence-based approach, VYPR predicts which ideas will fail or succeed at every stage of the innovation process.

Accelerate your Innovation

Agile innovation sits at the heart of what we do, resulting in:

  • Increased efficiency as you lower costs whilst increasing success rates
  • Faster product to market turnaround as you spend less time in endless decision discussions
  • Which simply means, Better Products Faster

VYPR delivers these benefits by incorporating Agile principles into your existing workflow, replacing wasteful processes that, quite literally, cost the earth.

After all, agile innovation, combined with predictive consumer intelligence, equals unparalleled innovation success.

Accelerate your Innovation

Agile innovation sits at the heart of what we do, resulting a:

  • Increased efficiency as you lower costs whilst increasing success rates
  • Faster product to market turnaround as you spend less time in endless decision discussions
  • Which simply means, Better Products Faster

Vypr delivers these benefits by incorporating Agile principles into your existing workflow, replacing wasteful processes that, quite literally, cost the earth.

After all, agile innovation, combined with predictive intelligence, equals unparalleled innovation success.

Chris, 18

Love that idea!

Marcha, 22

Great concept!

Maria, 39

I'd definitely buy that flavour

How Does it Work?

With VYPR, you gain access to the VYPR Community – a large, diverse, and exclusive community of consumers.

Utilising our unique platform to create Steers (the questions you ask our community), you can achieve sophisticated understanding of consumer intent, and report on that data to inform your product development at every stage.

From initial concepts to product naming, from branding and packaging to marketing messages, we help you test the myriad of variables that make up your end product.

Evidence-based decision-making means products that instantly resonate with consumers, giving you a unique competitive edge, ultimately leading to: Better Products Faster.