Agile Innovation

Get better products to market faster using of agile innovation methodology.

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What is agile innovation?

‘Agile’ is a way of thinking about and structuring your product development process for better quality and efficiency. It’s a methodology that’s applied company-wide for innovation-driven growth.

Agile results in business models that help drive innovation in design and development. The strategy involves adopting a flexible, feedback-driven collaborative system throughout your innovation process. This method depends on regular refinement, iteration, encouraging adaptability, and promptly responding to validated feedback.

How does agile innovation work?

‘Agile’ was originally found in software development. We have adapted and refined the principles to work seamlessly with your product development, no matter the industry you’re in.

With Vypr, you can quickly test every element of your design, product and marketing. This enables you to validate ideas early, reducing the risk of you having to make costly changes later on.

Micro-testing at every stage

Micro-testing means testing all aspects of your product at every stage of the process.

Vypr enables you to easily take this agile approach by giving you instant access to a community of over 75,000 vetted consumers through our app. This means you can get fast, reliable feedback on your ideas at any time.

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Data-driven product optimisation

Continually improve and refine your products using our reliable quantitative and qualitative data insights to carry out successful innovation strategies.

This allows you to make data-driven decisions based on real consumer responses every step of the way.

Early consumer product validation

Tailor your products exactly to what your market is looking for by involving your target consumers early on in the new product development process.

The agile innovation approach helps prevent costly changes at the end of the product development cycle and increases your chances of success.

Why is agile innovation important for new product development (NPD)?

Applying agile innovation during your product development process can help you develop products consumers will love and keep your competitive edge. An agile product development life cycle helps you:

  • Respond fast to changes in consumer preferences
  • Reduce the risk of failure through micro-testing at every stage
  • Improve customer satisfaction through comprehensive feedback from real people
  • Launch products faster by accessing better data sooner
  • Adapt and change priorities by identifying potential blockers early
  • Increase team productivity by adopting agile principles that streamline internal processes

Data-driven agile innovation methods

Improve your product development by tracking evolving consumer behaviour through quick, affordable insights. Our platform, backed by behavioural science, employs agile methods to foster innovation. It enables you to efficiently customise products based on known consumer needs.

Consumer data from real people

Get fast, robust insights from real people with our mobile-first consumer panels. Gain real consumer feedback on every product element, including product name, packaging and messaging.

Expert support

Get hands-on client team support with our experienced team of industry professionals. The Vypr support team has over 150 combined years of experience in product innovation. We’re ready and waiting to help you leverage the power of agile techniques and product intelligence.

Cost and time-saving

Use an agile innovation framework to access consumer responses in real-time. React to market changes at pace, preventing costly and time-consuming adjustments later.

Robust methodology

We guide our customers to create questions that call on straightforward monadic and comparative methodologies. This includes A/B blind tests and testing new ideas against competitors on the market. This leads to the iterative development of innovative ideas.

Deliver better products faster with Vypr

Vypr is the world’s leading product intelligence platform. Understand rapidly changing consumer behaviour through fast, cost-effective consumer insight.

Agile innovation helps you to build better products fast. Sign up with Vypr for agile product development from start to finish.