Agile Innovation.
‘Agile’ is a way of thinking about and structuring your product development process. Agile Innovation is a methodology that carries across all departments in a company committed to growth through innovation.
It relies on high frequency, iterative improvement, encouraging flexibility and quick responses to validated feedback.
Agile Innovation.
‘Agile’ is a way of thinking about and structuring your product development process. Agile Innovation is a methodology that carries across all departments in a company committed to growth through innovation.
It relies on high frequency, low and iterative improvement, encouraging flexibility and quick responses to validated feedback.
How does Agile Innovation work?
Traditionally, ‘Agile’ was found in software development, but we have adapted and refined the principles to work seamlessly with your product development in Consumer Goods.
We integrate design, product, and marketing functions, and focus heavily on micro testing at every stage with stakeholders and, crucially, consumers, to validate ideas before they become a potentially expensive reality.
Data-driven product optimisation
Early consumer product validation
Some of the Terminology Explained:
The Agile Team
This is made up of a small, cross-functional group of people. The team come up with a list of ideas, looking for features that are beneficial to consumers, that will lead to financial gain, then work to develop them.
Sprints
The team prioritises tasks and breaks them down into smaller chunks with clear objectives, known as sprints. Everyone in the team is aware what the others are doing, through frequent, structured, and crucially short progress meetings.
Scrums
These are consciously brief daily stand-up meetings between the team, to talk about progress and identify blockers in the sprint. Blockers are resolved through experiments and feedback, not by debating or taking it to superiors for judgement.
Product Owner
Delivers value to consumers and the business. The product owner splits their time between working with the team, and stakeholders, including crucially, the end consumer. Their focus is to ensure that the end product is a proven fit for the intended consumer.
MVP
Stands for ‘minimum viable product’. It is represented by the simplest, but sufficiently functional product that satisfies the needs of the consumer. It is the basis for all development stages of Agile Innovation – the foundation of a truly great product.
Want To Learn More About Agile Innovation?
Watch our FREE Webinar on Agile Innovation – The Future of Product Development, and learn:
- Why innovation success rates are extremely poor
- How Agile Innovation can bring consumer data into the hands of Product Developers so they can access it all the way through the development cycle
- What Agile is like in action. A walk through our most recent Agile project with one of the UK’s largest food manufacturers