The Vypr Community is made up of over 75,000 participants and is uniquely ours. With our proprietary panel, we are able to control the sample design, recruitment of consumers and the ongoing data quality to our own high standards.
We ensure that our consumer community is representative of the populations in key geo-demographic criteria, including but not limited to age, gender and region. You can even access hard-to-reach audiences thanks to our tailored solutions. This allows you to explore results at a granular level.
We put a lot of emphasis on recruitment. We target specific profiles during our recruitment process and use pre-vetted sources to carry out further validation checks. This is to ensure that all community members who participate are providing reliable, trustworthy data.
To ensure that you only receive robust and reliable feedback, we also run a series of integrity steers on a monthly basis. We evaluate members’ responses and permanently remove participants who do not comply with our standards.
You can publish steers (our version of questions) directly to the audience you’d like to target. Vypr allows you to get feedback directly from your target audience to ensure you’re getting the most relevant and valuable insights.
You’ll get deep insights into your specific target audience’s opinions, habits and interests to help you drive product or brand success. Your dedicated customer growth partner will work with you to identify the ideal target group for your particular product.
Make better, faster product decisions with predictive insights from our community. Using the best engagement motivators, we ensure unmatched steer response times to accelerate your consumer research. We apply behavioural science to our platform’s methodology to ensure we collect valuable data of the highest quality.
Instead of providing long-winding questionnaires, we use short, fast and monadic steers that encourage respondents to provide quick responses. This allows you to get rapid insights at any stage of your product development process to drive agile decision-making.
Qualitative Or Quantitative Feedback
Get consumer feedback on your company’s products within hours of publishing your steers.
There are various types of steers you can use to gain quantitative or qualitative data from the Vypr Community. These can include text insights or video replies (also called VyPops).
Test any criteria of your product or services at any stage of the product development cycle.
Why Is Consumer Insight Important For Product Development?
In today’s consumer market, fast and reliable data is more crucial than ever. Vypr helps you stay ahead of the competition and consumer trends with actionable insights directly from the people who matter most: your target audience.
We help you build better products that your target demographic groups will truly love, with robust and fast insights from the Vypr Community. We ensure the highest data quality by moderating our consumer community and applying behavioural science to our methodologies. This allows you to focus on creating products that reflect shopper behaviour, needs, preferences and interests — and anticipate upcoming consumer trends.
Get Robust Consumer Intelligence With Vypr
Vypr is the world’s leading product intelligence platform that enables businesses to rapidly understand changing consumer behaviour through fast, cost-effective consumer insight.
Get cost-effective, fast insights directly from your target market to make better products with our consumer panel, the Vypr Community.