Unlimited opportunities to test.
Vypr can help you to establish accurate consumer insights and preferences across the whole spectrum of NPD and innovation, from product concepts, packaging formats and product descriptions to flavour variants, varying brand executions and price perceptions. As our panel is representative of the UK population, you can also create tailored audience segmentations to suit your needs.
You can filter your results, according to shopping habits (where people shop), demographics (age, sex and household make-up), attitudes (to health, price, value etc.), current purchasers/non purchases of the category and frequency of purchase.