Built on Science

We apply the latest research in Behavioural Science to constantly refine our tools, which lead the way in understanding how and why people make purchasing decisions. 

Built on Science

We apply the latest research in Behavioural Science to constantly refine our tools, which lead the way in understanding how and why people make purchasing decisions. 

More Robust Data

VYPR’s scientific foundation means we get more robust predictive consumer intelligence because: 

  • We ask the right questions in the right way
  • We better understand how people make decisions
  • We focus on the context in which consumers answer questions

We have applied this science and created a unique process for consumer interaction: Behavioural Product Validation.

Behavioural Product Validation

In his book Thinking, Fast and Slow, Nobel prize-winning psychologist Daniel Kahneman explains that our brains make decisions in two ways:

  • System 1: fast, instinctive, and emotional decisions
  • System 2: slower, more deliberate and logical decisions

As an example, in the supermarket, we’re typically using System 1, which means it takes us just 3 seconds to buy a product and even less to make a decision on what to buy.

Behavioural Product Validation

In his book Thinking, Fast and Slow, Nobel prize-winning psychologist Daniel Kahneman explains that our brains make decisions in two ways:

  • System 1: fast, instinctive, and emotional decisions
  • System 2: slower, more deliberate and logical decisions

As an example, in the supermarket, we’re typically using System 1, which means it takes us just 3 seconds to buy a product and even less to make a decision on what to buy.

What Does this Mean for Innovation?

Unlike traditional focus groups, VYPR gets to the heart of how your product will truly perform when consumers are making these decisions.

  1. Firstly, we test fast, automatic System 1 responses by asking quick and impulsive questions of the Vypr community – the consumers using our app
  2. Secondly, we use GPS and WiFi technology to enable consumers to answer questions at the same time as they are making real-world purchasing decisions, in the context of their shopping mission (rather than a fusty box room in a research laboratory)

Together, this methodology makes our intelligence more statistically and scientifically robust than any other.