Vypr’s technology and methodology is central to innovation success today
Our platform is simple and easy to use, but there’s a lot going that will give you the confidence our technology delivers solid results.
We apply the latest research in the fields Behavioural Economics, Psychology and Data Science to constantly refine our tools which lead the way in understanding how and why people make decisions when shopping. Simply put, we ask the right questions in the right way, to obtain the most statistically robust predictive insights.
Behavioural product validation explained
Paul Dolan, Vypr’s Independent Scientific Advisor and Professor of Behavioural Science at London School of Economics explains unconscious decision-making in consumers.
In his book Thinking, Fast and Slow, Nobel prize-winning psychologist Daniel Kahneman explains that our brains make decisions in two ways:
System 1: fast, instinctive and emotional decisions.
System 2: slower, more deliberate and logical decisions.
In the supermarket, we’re typically using System 1, which means it takes us just 3 seconds to buy a product and even less to make a decision on what to buy. It’s also a largely unconscious decision.
Unlike traditional focus groups, Vypr gets to the heart of how your product will truly perform when consumers are making these decisions. Firstly, we test fast, automatic System 1 responses by asking quick and impulsive questions of the consumers using our app.
Secondly, we use GPS and WIFI technology to enable consumers to answer questions at the same time as they are making real-world purchasing decisions, actually in the context of their shopping mission (rather than a fusty box room in a research laboratory).
Together, this methodology makes our insights more statistically and scientifically robust than any other.
How do Vypr use the insights we gather?
You can learn more about how Vypr integrate unqiue realtime insights with Industry leading development methods HERE
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