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Blogs

All the latest blog posts and updates from Vypr.

Blog

product intelligence

The Importance of Product Intelligence in the Product Development Process

Robust intelligence data allows you to optimise your product development process. It enables you to test product concepts at every stage of the development lifecycle, ultimately enhancing your product’s chance of success.  Discover how you can leverage valuable consumer and market intelligence to refine your product development process.  Product intelligence: an overview Product intelligence involves […]

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Blog

Product Development, product intelligence

New Product Development vs Existing Products: How Product Intelligence Can Help

Product intelligence solutions empower design teams and product managers to improve upon existing products and create better end products. Unleash product innovation and encourage data-driven decisions with valuable consumer insights. Continue reading to discover how product intelligence can help you optimise new product development vs existing products.  Benefits of product intelligence  Product intelligence plays a […]

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Blog

Market Research Intelligence, product intelligence

Product Intelligence vs Market Research Intelligence – What’s the Difference?

Product intelligence and market research are both crucial to making expertly informed business decisions. But what’s the difference? Discover the relationship between these two concepts and how they can increase product success within a competitive landscape.  Explore the key differences between product intelligence vs market research intelligence and why both are essential for your business […]

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Blog

behavioural science

What is the importance of behavioural science for product development?

Consumer behaviour does not always follow a logical or rational thought process. This unpredictability makes it difficult to ensure product success. By utilising behavioural science methodologies during product research, you can better understand and accommodate intuitive consumer behaviour.  Continue reading to discover the importance of behavioural science when making data-driven product development and marketing decisions.  […]

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Blog

data reliability

What is data reliability in product intelligence?

Consumer data is the foundation of any product intelligence tool. However, data quality plays a major role in influencing the effectiveness of product development and improvement processes. Avoiding unreliable data is essential for ensuring product and business success.  Continue reading to discover the answer to the question, “What is data reliability, and why is it […]

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Blog

What is product intelligence?

Understanding what product intelligence is and how it works is key to improving your product development processes. This enables you to make better products and improve customer satisfaction for overall success. Read on to discover the answer to the question, “What is product intelligence, and how does it impact business success?” How does product intelligence […]

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Blog

product intelligence

How product intelligence can help increase ROI

Calculating whether you have a low or high return on investment (ROI) involves comparing your investment costs with the value of its results. When analysing ROI in the business and product development spheres, your calculations should extend beyond tangible financial returns. Other factors, like customer satisfaction, are also important to consider. Product intelligence enables you […]

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Blog

Valentine’s Day insights 2024

This Valentine’s Day, the spotlight turns to an unexpected group leading the charge in romantic gestures and friendship celebrations: men under 24. We used Vypr to gain insights into Valentine’s Day and it revealed that young men are setting the standard in how much they’re willing to spend. They’re also eager to include their pals. […]

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CLEANING JOBS WE LOVE TO HATE

Blog

All the cleaning jobs we love to hate 

Vypr recently worked with Seep eco cleaning tools, to uncover our attitudes to cleaning our homes now the big spring clean is almost upon us.  With 60% of Brits claiming they spend at least an hour a day cleaning, the spring clean shouldn’t be too big a task, but why does it still feel daunting about where […]

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Blog, News

Vypr launches charity partnership with FareShare Greater Manchester

We are proud to announce that Vypr has partnered with FareShare Greater Manchester as our 2024 charity. Colleagues voted to support FareShare Greater Manchester to raise funds to support the charity’s aim to relieve food poverty and reduce food waste. Madeleine Daly, Corporate Support Coordinator of FareShare Greater Manchester, shared their enthusiasm about this collaboration: […]

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