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product intelligence

Product intelligence done right: Why is audience segmentation important?

When it comes to product intelligence solutions, it’s essential to explore the numerous benefits of customer segmentation. You might be... Read more

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product intelligence

Qualitative vs quantitative consumer data in product intelligence

Product intelligence relies upon accurate customer data analysis to improve product development cycles and increase consumer satisfaction. The type of... Read more

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product intelligence

What is representative data in product intelligence?

Actionable insights let you make better product decisions to increase your business ROI. However, to collect reliable data, you need... Read more

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product intelligence

How to improve customer experience (CX) with product intelligence

Product intelligence provides valuable information about a customer’s experience with a specific brand or product. You can leverage this information... Read more

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Product Development

Understanding System 1 vs System 2 thinking for product development

Gain a deeper understanding of consumer behaviour and decision-making processes based on system 1 and system 2 thinking. Design better... Read more

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product intelligence

The Importance of Product Intelligence in the Product Development Process

Robust intelligence data allows you to optimise your product development process. It enables you to test product concepts at every... Read more

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Product Development, product intelligence

New product development vs Existing products: How product intelligence can help

Product intelligence solutions empower design teams and product managers to improve upon existing products and create better end products. Unleash... Read more

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Market Research Intelligence, product intelligence

Product intelligence vs Market research intelligence – What’s the difference?

Product intelligence and market research are both crucial to making expertly informed business decisions. But what’s the difference? Discover the... Read more

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behavioural science

The importance of behavioural science for product development

Consumer behaviour does not always follow a logical or rational thought process. This unpredictability makes it difficult to ensure product... Read more

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data reliability

What is data reliability in product intelligence?

Consumer data is the foundation of any product intelligence tool. However, data quality plays a major role in influencing the... Read more