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Veganuary 2022 – Consumer Insight
January – a time many of us set resolutions and vow to take part in various challenges that pop up this time of year. One
Consumer Christmas Behaviours 2021
It’s Christmas time! Whether you’re looking forward to celebrating, or just a bit of time off, this festive time of year comes with some major
Why are More Companies Adopting Agile Innovation?
More and more businesses are now embracing an Agile approach to product innovation. This means a design, develop, test, and review process. What’s the main
Wasteful Innovation in Consumer Goods
On average, new product releases in CPG fail 9 times out of 10! This high failure rate of innovation leads to an immense amount of
Transform your ROI with Agile Innovation
To grow, innovation is a must. In time, even the most successful products and companies will begin to decline as the market – and the
Agile Meets Real-time Consumer Insights
Agile innovation and real time predictive insights equals unparalleled NPD success According to Newton Europe, £3bn a year is wasted in product development. This is
Real Marketing ROI – Changing Behaviours
Reach, views, clicks, likes, shares, comments, influencer scores. Is there anything we don’t measure today to get to the bottom of what our investment in
Developing sustainable food systems in the UK with Agile Innovation
The National Food Strategy report, released in July 2021, has called for food companies to urgently help address wholescale health and environmental issues within the UK
Winning a Waitrose Listing with Vypr Data
Naturelly is a challenger brand in the healthy kids snacks category. Their mission was to make a new snack product for children that is both
Supermarket clothes: what makes George a top brand?
Asda is the third biggest supermarket chain in the UK by market share, after Tesco and Sainsbury’s. However, its own label of clothes, George, is
Mugler’s New Fragrance Format: Does the Perfume Brush have Staying Power in Mainstream Perfumery?
The latest from mainstream fragrance brand Thierry Mugler is a line of perfume brushes that are used to paint a scented gel on your pulse
Innovation: 5 Steps To Save Money, Prove ROI & Defend Your Budget.
The pressure on Consumer Goods retail, caused (in part) by Brexit is undeniable: margins are under pressure and risk aversion is creeping in, all inevitably