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Vypr and Data Quality: Representativeness
Welcome to the second article in our series on all things data quality at Vypr. Our previous article covered Methodology. In this second article of
Vypr and Data Quality: Methodology
Welcome to the first article in a 5-part series on all things data quality here at Vypr. We appreciate that you may be concerned about
Valentine’s Day 2023 – Consumer Behaviours
Valentine’s Day is here! This holiday holds different meaning for many, but no matter the sentiments around it, there’s no denying the impact on multiple
Consumer Insight – Dry January & Veganuary 2023
January is a new start for many, a time of personal pledges and promises. Two popular challenges that make the most of this time to
4 Growing Opportunities in the Alcoholic Drinks Industry in 2023
Shifting consumer behaviour is driving change in the Alcoholic Drinks industry, and companies need to make smart decisions to ensure they thrive in this environment.
5 Opportunities Growing within the Food Industry in 2023
Fast shifting consumer behaviour is driving change in the Food industry. Though there’s a lot happening, it’s an exciting time – these changes bring about
Consumer Christmas Behaviours 2022
Christmas time is here! Festive sights and seasonal favourites are all part and parcel of this time of year, and we ran some consumer research
Becoming an Effective Negotiator – Innovate Podcast
Becoming an Effective Negotiator – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how to innovate with
Innovation in Private Label – Innovate Podcast
Innovation in Private Label – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how to innovate with
Qatar World Cup 2022 – Consumer Insight
It’s the FIFA Mens World Cup! This year, the games are being held in Qatar during our winter. We wanted to find out how consumers
The Future of the Plant-Based Industry – Innovate Podcast
The Future of the Plant-Based Industry – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how to
Case Study – Drunk Elephant: Vypr Adjusts Product Name to Match UK Preferences
Drunk Elephant is probably the world’s most-wanted skin care, according to Cult Beauty, one of the brand’s UK distributors. Launched in the US in 2013 by entrepreneur
Growing a Successful Challenger Brand – Innovate Podcast
Growing a Successful Challenger Brand – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how to innovate
News: Vypr raises additional £3.4m to scale its product intelligence platform
Vypr is proud to announce that, as a result of our continued growth and outstanding client service, we’ve secured further funding from YFM Equity Partners.
Halloween 2022 – Consumer Insight
Halloween is here! When visiting a supermarket in October, you’ll find Halloween costumes (near the Christmas decorations), sweets, and even spooky-themed foods. There’s no ignoring
Case study: How Vypr can help in the Cost of Living crisis
With the announcement of inflation increasing to 10.1%, inflation is at a 40-year high in the UK, we thought it would be useful to show
Product Innovation in Retail with Neil Nugent – Innovate Podcast
Product Innovation in Retail with Neil Nugent – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how
Product Innovation with April Preston – Innovate Podcast
Product Innovation with April Preston from Holland & Barrett – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts,
Keeping the Consumer at the Heart of Innovation – Innovate Podcast with David Lennox
Keeping the Consumer at the Heart of Innovation – Innovate Podcast with David Lennox The Innovate Podcast is a biweekly series of discussions with CPG
Applying Science to Innovation – Innovate Podcast with Richard Shotton
Applying Science to Innovation – Innovate Podcast with Richard Shotton The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how
Making Innovation Successful with Emma Beale from Waitrose
Making Innovation Successful – The Innovate Podcast with Emma Beale The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how
Cost of Living Impact on Consumer Behaviour – July 2022
State of the Nation – July 2022 Cost of Living Consumer Impact Introduction Costs of living are constantly rising, and consumers are having to adapt
4 Growing Trends in the Alcoholic Beverage Industry
Written by William Knight, Principal Strategic Consultant, Alcohol Industry Fast shifting consumer behaviour is driving change in the alcoholic drinks industry. If you’re developing or optimising
Vypr Research Featured in Leading FMCG Publications
Vypr’s research was recently featured in leading publications of grocery and FMCG industry news. Our insights around upcoming HFSS (high fat, salt, and sugar) restrictions
Behavioural Science: Interview with Richard Shotton
Led by Tasmin Sibbald, Client and Operations Director This month Vypr’s Client & Operations Director Tasmin Sibbald interviews Richard Shotton. Richard is Vypr’s Behavioural Science
How to Innovate to adapt to HFSS Legislation
We previously summarised the upcoming HFSS legislation and discovered that they create a golden opportunity for innovation, so companies can get ahead. This article takes you
The Best Way to Navigate HFSS Legislation
The Best Way to Navigate HFSS Legislation In our previous blog we summarised the upcoming HFSS legislation and recent changes to it, but what’s the
The Most Effective Method of Research for Innovation
Written by Vypr Founder, Ben Davies Continuous Discovery Applied to Product Innovation Consumer insight is essential to successful product innovation, but only if obtained in
Behavioural Science: The role of Qual in Robust Decision-making
Written by Tasmin Sibbald, Client and Operations Director Last month I wrote about the importance of monadic testing using A/B testing (the ‘Split By’ steers),
Where do HFSS Restrictions Currently Stand?
Where do HFSS restrictions currently stand? To combat rising obesity rates in the UK, the Government has decided to impose legislation restricting advertising of foods
A More Cost-effective Route to Consumer Insight
The clock is ticking for businesses to adapt and keep pace with their consumers, amidst rising prices and behaviours changing more rapidly than ever before.
Behavioural Science: The Power of Split Tests
Written by Tasmin Sibbald, Client and Operations Director A/B testing, also known as split testing, is a marketing experiment where you can split your audience
Easter 2022 – Consumer Insight
Easter brings about a lot of traditions and consumer trends, and we wanted to find out what the UK is doing for the occasion this
Innovate 2.0 – Virtual Conference Highlights
At the recently held Innovate 2.0 Virtual Conference, we were joined by industry experts from Iceland, Waitrose, and more, to deliver a clear message for
Behavioural Science: The Power of the Single Steer
Written by Tasmin Sibbald, Client and Operations Director At Vypr, we differentiate ourselves from our competitors by grounding our methodology in Behavioural Science. This flows
What’s Trending In 2022 For The Frozen Snack Industry?
Written by James Rooney, Business Development Manager It should come as no surprise that the demand for frozen snacks, along with other frozen foods,
The Importance of Behavioural Science to Product Development
What is Behavioural Science? Behavioural science uncovers what people really do, not what they say they’ll do – and the implications of this on product
Innovation 2.0 – The Future of Innovation
CPG innovation is currently lacking a crucial factor to success – intelligence. This continues to feed the consequences of wastage, a staggeringly low Return on
Vegan Fast Food – Consumer Insight
Recently, fast-food companies have been expanding their product offerings to include meat-alternatives, providing more options for those on Vegan and vegetarian diets. We wanted to
Why Innovation Needs to Change, for the Future
If innovation processes in Consumer Goods are fine as is, why does an 80%+ product failure rate exist? The standard way we innovate is unfit
Valentine’s Day 2022 – Consumer Insight
Valentine’s Day is here, and though it may invoke a lot of mixed opinions, there’s no denying the influence it has on multiple sectors. We
Vypr Featured in The Grocer
Vypr was recently featured in The Grocer, the leading publication of grocery retail and FMCG industry news in the UK. Our featured article explains why and
Dry January 2022 – Consumer Insight
A popular trend this month is Dry January – where people in the UK are challenged to go alcohol-free for the whole month. Many new drink products
Veganuary 2022 – Consumer Insight
January – a time many of us set resolutions and vow to take part in various challenges that pop up this time of year. One
Consumer Christmas Behaviours 2021
It’s Christmas time! Whether you’re looking forward to celebrating, or just a bit of time off, this festive time of year comes with some major
Why are More Companies Adopting Agile Innovation?
More and more businesses are now embracing an Agile approach to product innovation. This means a design, develop, test, and review process. What’s the main
Wasteful Innovation in Consumer Goods
On average, new product releases in CPG fail 9 times out of 10! This high failure rate of innovation leads to an immense amount of
Transform your ROI with Agile Innovation
To grow, innovation is a must. In time, even the most successful products and companies will begin to decline as the market – and the
Agile Meets Real-time Consumer Insights
Agile innovation and real time predictive insights equals unparalleled NPD success According to Newton Europe, £3bn a year is wasted in product development. This is
Real Marketing ROI – Changing Behaviours
Reach, views, clicks, likes, shares, comments, influencer scores. Is there anything we don’t measure today to get to the bottom of what our investment in
Developing sustainable food systems in the UK with Agile Innovation
The National Food Strategy report, released in July 2021, has called for food companies to urgently help address wholescale health and environmental issues within the UK
Winning a Waitrose Listing with Vypr Data
Naturelly is a challenger brand in the healthy kids snacks category. Their mission was to make a new snack product for children that is both
Supermarket clothes: what makes George a top brand?
Asda is the third biggest supermarket chain in the UK by market share, after Tesco and Sainsbury’s. However, its own label of clothes, George, is
Mugler’s New Fragrance Format: Does the Perfume Brush have Staying Power in Mainstream Perfumery?
The latest from mainstream fragrance brand Thierry Mugler is a line of perfume brushes that are used to paint a scented gel on your pulse
Innovation: 5 Steps To Save Money, Prove ROI & Defend Your Budget.
The pressure on Consumer Goods retail, caused (in part) by Brexit is undeniable: margins are under pressure and risk aversion is creeping in, all inevitably