Vypr Pricing Packages
VyPops Video
Recommended for
Anyone who just wants video insights
Features
- Territories - UK
- Support
- Private Demographics
- Brand Tracking
Core
Recommended for
UK focused Small/medium
businesses
Features
- Territories - UK
- Support
- Free Text
- Private Demographic
- Follow on steers
- Natural Text Analysis (Sentiment)
- Price Value Steers
- Brand Tracking
- VyPops Video
Advanced
Recommended for
UK focused large organisations with
multiple users
Features
- Territories - UK
- Support
- Free Text
- Follow on steers
- Natural Text Analysis (Sentiment)
- Vypr Score
- Price Value Steers
- Brand Tracking
- Private Demographics
- VyPops Video
Enterprise
Recommended for
Global organisations with multiple
users
Features
- Territories - UK, France, Germany
- Support
- Free Text
- Follow on steers
- Natural Text Analysis (Sentiment)
- Price Value Steers
- Vypr Score
- Brand Tracking
- Private Demographics
- Early access to new product features
- VyPops Video

Not Sure? Why don't you try for FREE
Ask a question about your brand or products to our 60,000+ consumer community, and receive a FREE bespoke report.
Perhaps you’d like to:
- Confirm demand for your product
- Receive consumer feedback on concepts
- Find out what consumers prefer

Frequently Asked Questions
Steers’ is what Vypr call questions.
At the beginning of an annual contract, we will work with you and anticipate your requirements for the year. However, sometimes times your needs may change, and you may need more steers. Additional steers or ‘steer bundles’ can be bought at any time throughout your contract and unlike your annual steers allocation, you can rollover your steer bundles into the following year’s contract.
Vypr has an engaged Community of 62000 consumers. We use 100% proprietary communities in all markets. Having a proprietary Community means that Vypr fully owns the panel, allowing us to analyse the integrity of responses. Data integrity is a key driver and measurable at Vypr, as we strive to ensure your data is reliable as possible.
Yes, Vypr is a self-serve platform that allows an unlimited number of users to run their own steers. However, we do offer a managed service if required, as well as support for specific projects. Contact us for more information.
It’s really important to us that your team use Vypr to its full capability. All new clients have an interactive training workshop and have unlimited access to the helpdesk which is open 9-5 Monday to Friday. You will also be supported by your client manager and have regular catch-ups where you can discuss any complex projects where you may require further support. We also run weekly virtual training sessions for all clients with new starters or those who may simply want a refresher.
Vypr was created with the London School of Economics using behavioural Science led questions. Our methodology of ‘one-off’ questions mitigates the risk of response bias (such as acquiescence, habituation or social desirability bias) to ensure your data is robust as possible. You can still ‘follow on’ from the results of one steer to ask and another question using our ‘Follow-on’ steers. Vypr’s methodology doesn’t limit your ability to get insight from a series of questions from a more traditional questionnaire. Our helpdesk team are always on hand to show you how to ‘Vypr-it’!