Vypr product intelligence dashboard

Vypr Brand Tracker

Use Vypr brand tracking to study and gain a better understanding of what your consumers really think about your brand and product.

About Vypr brand tracking

Vypr offers a fast, robust and agile brand health tracking solution. We have developed an affordable and quick brand awareness tracker that allows you to leverage customer feedback. Gain data insights that can truly benefit your brand-building and success.

When you pair your Vypr licence with our product intelligence solutions and brand tracking research, you can:

  • Gain insight into how consumers really view your brand and products
  • Track a category pre or post-activity and before entering the market
  • Monitor your brand over any time period
  • Track your competitor’s progress or decline
  • Target category buyers if required

Discover how you can stay one step ahead of your competitors with Vypr’s brand tracking solution.

Brand performance and management

Custom brand tracking is made easy with our BrandScore metric. Monitor your overall brand health, understand consumer perceptions, and identify opportunities for brand growth and improvement. 

Using our brand tracker, you can discover more about customer perceptions and brand associations at every stage of the Brand Funnel. Measure brand awareness and the consideration and purchase intent of your target audience. Use this data to improve your brand strategy and marketing efforts. 

Do you feel emotionally connected to any particular brands?

Not thought about it

Sent to a Nationally representative sample

Woman using a laptop

Have you ever bought a ‘product exclusive’ that was only available in a certain retailer?


Sent to a nationally representative sample

Happy customer

Industry-standard brand metrics

Using the right brand tracking metrics is essential to receiving an accurate brand tracking report. Vypr’s brand equity tracker measures against the comprehensive 12 industry-standard brand tracking metrics. These key metrics are:

  • Awareness
  • Identification with brand values
  • Sentiment
  • Recommendation
  • Quality
  • Value
  • Purchase intent
  • Word of mouth
  • Ad reach
  • Media reach
  • Purchase consideration

Track your brand performance and get better insights into whether your marketing campaigns are working with Vypr’s product intelligence platform.

Why is brand tracking important?

Discover the power of your brand efforts with Vypr’s brand tracking solution. Our brand tracker is your go-to tool for continuously measuring brand awareness and other vital metrics that shape your brand’s health. Get clear insights into consumers’ brand perception and sentiments, as well as the overall reputation of your brand, with advanced analytics and reliable consumer data

Regularly assessing your brand’s health and customer loyalty helps you make faster decisions with more accuracy while keeping the needs of your consumers in mind. Tracking your brand also helps you:

  • Measure and evaluate your brand performance
  • Test the impact and success of brand strategies
  • Monitor brand loyalty of existing and new customers
  • Identify new opportunities for brand growth and improvement

Vypr’s cost-effective brand sentiment tracker provides you with everything you need to stay ahead of the competition and understand your target consumers. With branding insights specific to your business and industry, you can grow and gain loyal customers.

For a brand tracking solution that helps you make more evidence-based and data-driven decisions, choose Vypr.

Calbee Harvest Snaps
“We’re delighted to say that as a result of this research, Harvest Snaps is listed in Sainsbury’s, Waitrose, and Ocado, and it’s due to be listed in two more major retailers this year. We continue to use Vypr to help us better inform our plans. It’s been a real pleasure to work with Vypr on such a key launch for our business.”

Helen Robertshaw,
Head of Category at Calbee

Read case study

Make better decisions with Vypr’s brand tracker

Vypr is the world’s leading product intelligence platform that enables businesses to rapidly understand changing consumer behaviour and anticipate trends through fast, cost-effective consumer insight.

Discover the true commercial value and consumer perception of your brand with Vypr’s brand tracker service.