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About Vypr

Vypr is the world’s leading product intelligence platform, helping customers make better decisions and deliver winning products.

Our Vision

VYPR is a Manchester (UK) based technology business that transforms innovation success for organisations of all sizes. Founded in 2013, our 100% digital, high-frequency, Agile approach to consumer testing is proven to increase product success over traditional methods.

Every week, we test 1000s of products with consumers: providing effective tools and techniques – built on data and behavioural science – that deliver cost-effective, fast, reliable, and consumer-led intelligence to improve purchase intent and accelerate product performance.

The anatomy of every product is different and it can be difficult to decipher what is driving purchase intent. From initial concepts, product names, branding, and packaging to ingredients, colourways, pricing, and marketing messages, Vypr can help you determine what your customers think need or expect.

Have you ever bought a Product Exclusive that was only available in a certain retailer?


Where We Began

For too long we’ve been complacent about a 90% failure rate in innovation, highlighting flaws in the innovation process. A lower-risk yet higher-return way to innovate was desperately needed – time to “innovate our innovation”.

Looking to the Technology sector, who were and are effectively using Agile principles to transform their innovation, led founder Ben Davies to start thinking about applying this Agile Innovation approach to product innovation.

Where We’re At

Today, we are growing faster than ever to provide the best possible quality of service to our clients. At VYPR, we know the importance of data, which speaks louder than just words – and so we’re proud to announce that we have a renewal rate of 95%.

Why do you drink alcohol-free versions of drinks?

Physical health
Mental health
Social reputtion

Sent to those who but non-alcoholic drinks

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Where We’re Going

The whole team has shared a firm belief that the product development space within any industry was ripe for disruption and improvement.

Our hypothesis at the time was ‘how dramatically can innovation outcomes be improved if predictive data is introduced all the way through the product development process?’.

Our ethos has not shifted over the last 10 years, if anything we remain even more resolute. The opportunity is huge, and we aim to have a transformational impact on product development globally over the next 5-10 years.

Our values

We believe in putting fast, predictive consumer insight at the heart of innovation, helping you create better products, faster, every time.

Vypr’s culture and values continue to embed themselves in all our work. The Vypr team prides itself on being hard-working and strives to achieve the best outcomes for all.

We Are Agile

We use simple processes and make fast decisions so we can unlock growth


We challenge with care so we can all grow and develop


We do what we say we will, acting in Vypr’s best interests


We promote good business practices and consider the needs of the environment for now and the future

We care

Our proven approach makes innovation outcomes better for consumers, as companies develop the products they actually want.

About Our Impact

As a remote team, we deliver high quality service whilst reducing our carbon footprint, because we care.

About Our Customers

VYPR continues to benefit clients, by providing high quality service and support, evidenced by great feedback.

About Our Community

At the heart of VYPR is a state-of-the-art consumer facing app, powered by our community.

Build Better Products Faster With Vypr

Vypr is the world’s leading product intelligence platform that enables businesses to rapidly understand changing consumer behaviour through fast, cost-effective consumer insight.

Find success with your target audience with Vypr’s use of behavioural science for product development.