Who can use Vypr?

Vypr’s fast, cost-effective consumer insight allows your product development teams to make the right decisions at the right time.

Consumer intelligence platform for your team

When it comes to customer intelligence platforms, Vypr is an industry leader. Our consumer insight platform is designed to be used by all teams, including category, product, brand, insights, marketing and commercial. You can use it to gain an in-depth understanding of your target consumer at every level.

Having access to quick and reliable data is crucial to ensure product success. Vypr enables you to adopt an agile methodology, which involves testing each aspect of your product at every stage of the development process. Your brand can analyse and leverage this consumer feedback to create better products faster and reflect what your customers are looking for.

Do you buy own-label products when shopping in-store or online?

I only buy own-label products
I only buy some own-label products and prefer them to brands
I sometimes buy some own-label but prefer branded products
I only buy branded products

Our customer insights can benefit businesses in all industries:

  • Consumer packaged goods (CPG)
  • Fast-moving consumer goods (FMCG)
  • Retail
  • Beauty and cosmetics
  • Financial services
  • Leisure and tourism

Vypr’s product development platform gives teams accurate insights fast so they can always stay one step ahead of future market changes.