Resources.
Here you’ll find all of our latest resources, from blogs, to whitepapers, to case studies.

Vypr and Data Quality: Representativeness
Welcome to the second article in our series on all things data quality at Vypr. Our previous article covered Methodology. In this second article of

Vypr and Data Quality: Methodology
Welcome to the first article in a 5-part series on all things data quality here at Vypr. We appreciate that you may be concerned about

Valentine’s Day 2023 – Consumer Behaviours
Valentine’s Day is here! This holiday holds different meaning for many, but no matter the sentiments around it, there’s no denying the impact on multiple

Consumer Insight – Dry January & Veganuary 2023
January is a new start for many, a time of personal pledges and promises. Two popular challenges that make the most of this time to

4 Growing Opportunities in the Alcoholic Drinks Industry in 2023
Shifting consumer behaviour is driving change in the Alcoholic Drinks industry, and companies need to make smart decisions to ensure they thrive in this environment.

5 Opportunities Growing within the Food Industry in 2023
Fast shifting consumer behaviour is driving change in the Food industry. Though there’s a lot happening, it’s an exciting time – these changes bring about

Consumer Christmas Behaviours 2022
Christmas time is here! Festive sights and seasonal favourites are all part and parcel of this time of year, and we ran some consumer research

Becoming an Effective Negotiator – Innovate Podcast
Becoming an Effective Negotiator – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how to innovate with

Innovation in Private Label – Innovate Podcast
Innovation in Private Label – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how to innovate with