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Resources

Here you’ll find all of our latest resources, from blogs, to whitepapers, to case studies.

Vypr Platform

Reports

Food for thought: Does sustainability matter?

Discover insight on how much consumers prioritise sustainability when making food purchases. Read more
Vypr Platform

Reports

The Future of Retail, Own-Label vs Brand 

Uncover insight on how consumer attitudes are changing towards private-label and brand amidst the cost of living crisis.  Read more
Vypr Platform

Reports

The future of the alcoholic drinks industry 2023/24

Discover how changing drinking habits are reshaping the alcohol industry and why premiumisation is on the rise. Read more
Hallmark cards

Case Studies

Hallmark

Discover how Vypr helped Hallmark, a global leader in greeting cards and gifts, to adopt data-driven decision-making strategies. Read more
Europcar depot

Case Studies

Europcar

Discover how Vypr helped Europcar, a global car and vehicle hire company, revolutionise their research projects. Read more
Vypr Platform

Reports

Food for Thought 2023: Healthy Eating & Diet

In this report, we’ll delve into how consumers are preparing their meals and how this has been affected by the cost-of-living crisis. Read more
Vypr Platform

Reports

Beauty & Cosmetics

In this report, we will explore the current trends shaping the UK beauty industry and how brands can leverage these trends to succeed in the market. Read more
Vypr Platform

Reports

Food for Thought: The Future of Plant-Based Food

Discover how consumers are reacting to the use of tech and R&D to form the future of food. Read more
Vypr Platform

Reports

Food for Thought: Cooking & Meal Prep

Discover opportunities around how consumers are preparing their meals. Read more
Vypr Platform

Case Studies

Marks & Spencer

Discover how Vypr helped Marks & Spencer, one of the UK’s largest clothing and food retail brands, leveraged Vypr's cutting-edge video insights tool, VyPops, to gain valuable consumer video responses to enhance their annual trends and insight report. Read more
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