Product Intelligence Platform

Empowers your business with robust and reliable customer data.

What Is Product Intelligence?

To increase customer engagement and customer retention, it is essential to take a consumer-first approach in your product development process. That’s why product intelligence is a crucial facet of modern product development.

Product intelligence uses predictive consumer insights to inform product and brand decisions. This intelligence gives businesses greater insight into how customers feel about a certain product.

Customer experience and user behaviour data can provide your business with actionable insights on how to pivot strategies and better reflect consumer needs. Having access to fast, cost-effective consumer insights also helps drive agile processes, as product teams don’t have to sift through long customer interviews for research.

Have you ever bought a Product Exclusive that was only available in a certain retailer?


Sent to a nationally representative sample

Happy End customer

What Is Vypr?

Our advanced product intelligence platform helps companies develop and optimise more successful products with a faster time to market. By incorporating our platform into your suite of business intelligence tools, you can create products that improve customer satisfaction and increase customer lifetime value.

Vypr is designed to provide consumer intelligence for manufacturers and retailers alike, including managerial teams in Insight, Product development, Innovation, Category and Marketing. We ensure that you can easily collaborate across the entire development process to achieve unparalleled product success.

Take The Guesswork Out Of Decision-Making

Replace blind assumptions with data-driven decisions. Vypr puts the consumer at the heart of the development process right from the start. Your consumers tell you exactly what works for them.

This predictive consumer intelligence accelerates your product process by giving you rapid, low-cost product data to support your ideas at every stage.

Do you buy own-label products when shopping in-store or online?

I only buy own-label products
I only buy some own-label products and prefer them to brands
I sometimes buy some own-label but prefer branded products
I only buy branded products
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Built On Science

Our product intelligence platform is built on the latest research in behavioural science. We turn decision-making into a science with data-driven product optimisation.

Through our agile, evidence-based approach, Vypr helps you predict which ideas will fail or succeed at every stage of the product process.

Customer Data From Real People

If you want accurate consumer data, you need answers from real people. Vypr harnesses behavioural data through our mobile-first app from an engaged Vypr Community of over 75,000 users.

At Vypr, we strive to collect highly reliable consumer data. Our community is proprietary, allowing us to properly engage them and avoid ‘click for cash’ consumers. We give our consumers integrity scores and remove ‘bad actors’ with no hesitation. The process ensures robust, reliable data from real people.

Accelerate Your Product Processes

Agile product development principles sit at the heart of what we do, resulting in:

  • Increased efficiency — By lowering costs whilst increasing success rates
  • Faster product-to-market turnaround — By allowing you to spend less time in endless decision discussions

This simply means better products faster. Vypr delivers these benefits by incorporating agile principles into your existing workflow, replacing wasteful processes that, quite literally, cost the earth.

Ultimately, combining agile principles with predictive consumer intelligence can help you achieve unparalleled success.

Make Better Decisions And Deliver Winning Products With Vypr

With Vypr, you can optimise and speed up the product development process through our robust consumer insight. Test concepts and acquire valuable information from your target consumer segment for insights on:

  • Market intelligence
  • Product format
  • Product names
  • Packaging design
  • Pricing
  • Marketing messages
  • And more

Our product intelligence platform facilitates data-driven decision-making that is critical to expediting the product development cycle.

How Does Vypr Work?

Evidence-based decision-making creates products that instantly resonate with consumers, giving you a unique competitive edge. This ultimately leads to better products faster — be it for new product development (NPD) or product innovation.

With Vypr, you gain access to the Vypr Community – a large, diverse and exclusive community of consumers. Using our unique platform to create steers (the questions you ask our community), you can achieve a sophisticated understanding of consumer intent. Our product analytics tool can help you report on that product intelligence data to inform your product development at every stage.

Step 1

Upload your brand or product questions onto our simple-to-use desktop platform. Our expert team will guide you in creating concise and clear questions that ensure data reliability.

Once launched, your questions become live steers delivered to our diverse and vast Vypr Community via the mobile app.

Step 2

Questions are immediately issued to consumers’ mobile devices via our secure site. Our steers use behavioural science principles to encourage quick and instinctive System 1 responses. This is how we increase engagement and enhance data integrity.

The quantitative and qualitative data we collect through the Vypr app is analysed and swiftly sent back to you.

Step 3

Armed with reliable data analysis and actionable insights, you can gain an in-depth understanding of consumer intent, preferences and user behaviour.

In rapidly evolving markets, gaining critical insights into customer behaviour and attitudes within your target segment is paramount for product success.

“The flexibility of Vypr allowed us to access and build our target audience, asking them specific questions about new products, flavours and everything and anything we really wanted.”

Segun Akinwoleola,
Founder of The Gym Kitchen

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Drive your product development with Vypr

Vypr is the world’s leading product intelligence platform that enables businesses to rapidly understand changing consumer behaviour through fast cost-effective consumer insight.