Global Shifts in Caffeine Consumption in 2025 & Beyond

This report explores how consumers across 59 countries engage with caffeine, from coffee and cola to kombucha, energy drinks and supplements. It reveals key behavioural shifts by region and age group, highlighting where demand is rising, where it’s falling, and how brands can stay one step ahead. 

Key insights you’ll find inside: 

☕ Coffee dominates Australian caffeine culture, especially among 25–34-year-olds, but preferences are shifting fast. 

🥤 Cola is still going strong, but younger Australians are showing signs of fatigue, opening the door for new caffeine formats. 

⚡ New Zealanders drink almost twice as many energy drinks as Australians, highlighting a potential gap in the Australian market. 

What’s included? 

Global Consumption Trends: A deep dive into caffeine habits across demographics, categories and continents. 

Actionable Insights: Data from 14,767 consumers to support smarter product, range and market decisions. 

Strategic Recommendations: Clear next steps for NPD, portfolio review, and international category planning. 

Download now to stay ahead of rising costs and changing consumers.