Vypr Solutions

Why is product intelligence important?

Product intelligence tools are essential for targeted product development. By collecting customer feedback, user behaviour data and product analytics, these tools provide a greater understanding of consumers. This enables product managers to improve product experiences and development processes with data-based decisions.

VyPops

Experience the power of consumer insights as you watch real customers share their thoughts on your brand and products. VyPops gives you access to real customer insights through impactful video responses from our trusted community. 

With VyPops, you can ask targeted questions and receive rapid qualitative insights. Analyse reviews for insightful product intelligence data and an in-depth understanding of your product performance throughout the customer lifecycle. 

Let VyPops help you bring feedback to life so you can improve your existing and new product development processes. With robust customer data analysis, you can make well-informed decisions at every stage of product development.

Strengthen your connection with your target audience for an improved customer journey and enhanced brand loyalty.

Advanced Segmentation

Unlock the power of Advanced Segmentation with our bespoke service. With Advanced Segmentation, you can refine your consumer intelligence research and gain valuable insights that align with your specific requirements. 

Tailor your sample by combining demographics like age and gender with a wide range of variables, including user behaviour, shopping habits, attitudes, and more.

Our dedicated Customer Growth Team is here to assist you in replicating the segmentations you typically use. Collect and analyse robust customer experience and behavioural data to gain a deeper understanding of your target audiences on the Vypr platform.

Brand Tracker

Discover the power of Vypr in gaining valuable brand insights and market intelligence that will drive your business forward. Unlock invaluable insights into the health and perception of your brand and gauge the impact of your promotional efforts with Brand Tracker — Vypr’s robust brand intelligence platform.

Gain a comprehensive understanding of your brand’s standing and make data-driven decisions to fuel its success. You can effectively monitor and analyse brand metrics and performance before and after campaigns. 

Additionally, our advanced features allow you to track category trends before entering the market, compare and measure your brand against competitors, and much more.