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Starbucks
At Starbucks, each new season is accompanied with a brand new beverage – a bold new invention that aims to evoke all the emotions of the new time of year.
“Vypr’s platform played an important role in conducting rapid consumer testing for the Spring Lavender drinks concept across EMEA markets including France, Germany, and the UK. By leveraging Vypr, Starbucks was able to directly gauge European consumers’ purchase intent for the Iced Lavender Matcha Latte, Lavender Velvet Latte, Iced Lavender Latte,”
Lavender lands in EMEA
For Spring, that meant the design brief was fresh, floral, grassy, something that signals lighter, brighter mornings and new beginnings, but still with a slight chill in the air.
For more information About Starbuck’s Spring Lavendar you can check out their press release.
Put to task on the directive was EMEA Beverage Developer Dan Saxby, who leant into his love for floral and botanical flavours to develop Starbucks 2025 Spring menu line-up – including the hero beverage of the season: the Iced Lavender Matcha Latte.
“When I first began working on this project, I was really excited to explore some new flavour profiles for drinks that personified the Spring season”, Dan notes. “I knew I wanted to utilise lavender – but it took a lot of testing and trialling different combinations to find the right flavour and colour – one that wasn’t too overpowering, but still delivered on taste and visuals.”
In the Iced Lavender Matcha Latte, premium quality matcha sourced from Japan is paired with lavender and vanilla flavoured syrup, as well as milk and ice.
“I’m so proud of where we’ve ended up – with a beverage that perfectly captures the essence of Spring in each sip with its delicate floral flavours and pastel hues, but that’s still subtle, creamy, and light, balancing the earthiness of the matcha with the sweetness of the lavender and vanilla.”
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