Vypr Product Intelligence
Discover what your target customers think of your brand and products.
The future of the alcoholic drinks industry 2025
If you want to understand growing trends in the alcoholic drinks industry, take a look at our latest report.
What will you discover?
Discover growing alcoholic drink trends, and learn:
🌱 Mindful Drinking on the Rise: Health and economic factors are driving more zero-alcohol choices.
âš¡ On-Trade Consumption Changes: Non-alcoholic options are trending in pubs as younger consumers seek healthier drinks.
✨ Continued Premiumisation: Despite shifts, premium products still reflect evolving at-home trends.
Who is this guide for?
Anyone who works in the alcoholic drinks industry, looking to:
- Stay ahead of shifting trends in the industry.
- Discover insight into pivitol consumer behaviours.
- Continue your product or brands success in changing times.