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VySafe: Where every response earns its place
Our rigorous methodology, panel controls, and continuous checks ensure every response is earned. Giving you the data quality and integrity you need to make confident decisions.
Try Vypr Today Discover moreWhat is VySafe?
VySafe is our always-on commitment to data quality assurance. It delivers robust research by preventing issues, detecting risks, and resolving them before they affect your results.
Our adaptive system combines intelligent technology with human rigour to safeguard every response. From quarantine and scoring to validation and fraud checks, VySafe works continuously across the entire research journey – from panel recruitment to insight delivery.
As industry challenges evolve, so do we. VySafe adapts to market dynamics, giving you clarity, confidence, and trust in every decision you make.
The three pillars of data quality
Our approach to data quality is built on three core pillars that ensure our data is accurate, consistent and reliable.
Robust methodology
Behavioural science meets modern research
Capturing real consumer thinking
Our research design is built on robust methodology and behavioural science to capture fast, instinctive System 1 responses. This ensures insights reflect real-world thinking, not post-rationalised opinion.
Short, engaging surveys for better data quality
We keep surveys short to minimise fatigue and maximise data quality, blending proven techniques across qualitative and quantitative formats. Whether text, image, or video, our platform is built to capture fast, honest reactions in a way that’s simple, clear, and engaging for consumers.
Qualifying methodology that protects your insights
Our qualifying methodology reduces over-claiming and identifies over-eager opt-ins that can skew results, so only genuine responses contribute to your insights.
Support and guidance every step of the way
While our platform is self-serve, we recognise that not all our customers are research experts.
We therefore strive to provide best-in-class customer training and support to optimise the quality of the questions, which includes unlimited training sessions, regular support from your Customer Growth Partner, unlimited access to our UK-based helpdesk and access to our Customer Intelligence Team for more complex analysis.
The platform is also designed to recommend which steers to use as well as help you to articulate your questions as clearly as possible.
See how robust methodology drives better insights.
Sample excellence
A high-integrity panel, protected from day one
The true value of sample size lies within its integrity. That’s why our panels are carefully curated, continuously monitored, and protected with advanced bot prevention technology to block automated signups and click farms.
From the moment someone signs up, they enter a 120-step quarantine process that assesses accuracy, consistency, and behaviour across every response.
This includes:
- Attention and consistency checks
- Device activity to detect duplicate accounts
- Free text quality, reviewed with a combination of AI detection and human intervention
- Demand bias and over-ticking patterns
- Location data to screen out-of-market users
- Demographic stability across time
Only consumers who meet our standards join the panel, ensuring sample excellence from day one.
In international markets, we only work with select international partners who can demonstrate the same stringent quality checks that we insist on, so all partners must meet our VySafe standards.
Discover how sample excellence safeguards every project.
Response Integrity
Quality isn’t a one-time check, it’s ongoing
True response integrity means quality doesn’t stop at entry. Every participant is scored weekly using our proprietary VySafe Score, which applies more than 28 checks to confirm reliability.
These checks include:
- Device account verification to detect suspicious activity
- AI review of free text responses
- Demand bias and over-ticking tracking
- Location and demographic consistency monitoring
Those who fall below this threshold are automatically removed, protecting both sample size integrity and response reliability.
Learn how continuous response integrity checks protect your data.
What VySafe means for you
With VySafe, you don’t just get more responses, you get high-quality data, robust methodology, sample excellence, and panellist integrity working together to deliver insights you can act on with confidence.
Data quality isn’t just about technology; it’s about the confidence to make the right decisions.
With VySafe, you can rely on:
Trusted insights you can act on
every response is verified through robust methodology and continuous checks, so you can be confident in your decisions.
Sample excellence at scale
a curated panel built on integrity ensures your research represents real consumers, not fraudulent activity.
Response integrity you can trust
with weekly scoring and 28+ quality checks, you get reliable results that stand up to scrutiny.
Clarity and speed combined
short, engaging surveys capture instinctive consumer reactions, giving you high-quality data, faster.
A safeguard against risk
VySafe adapts to market dynamics, preventing poor data from entering your study and protecting the reliability of every project.
In short: VySafe gives you the assurance that your insights are accurate, your panels are secure, and your business decisions are built on uncompromised data quality.
Take the next step
Ready to see VySafe in action?
Speak to us today and discover how Vypr ensures data quality you can trust.
