5 tips to stay ahead of consumer trends: 2025

In a cost‑of‑living crisis, consumer priorities are shifting fast, and the margin for error in product development is small. This quick read shows how to separate real behaviour from buzz so you can launch with confidence.

Key insights you’ll find inside: 

👓  Monitor evolving values: How today’s trends can look different in 12 months, and tracking how these changes could affect your product appeal 

✅  Validate trends locally: Global signals don’t always translate to Australia; early testing reveals what truly resonates with your audience 

🔎  Zoom in on generational divides: Economic pressure and shifting priorities mean age isn’t destiny, with Gen Z and Boomers often diverge in surprising ways 

🔮  Know your brand’s role: Not every trend fits every brand; assess credibility and expectation before you commit time and money 

🔥  Follow behaviour, not hype: Use decisions that mimic real‑world trade‑offs (e.g. pricing analysis) to gauge true intent, not just stated interest 

What’s included? 

• A 2‑minute infographic giving you five practical actions to stay on top of emerging trends

• Quick validation steps you can run to de‑risk NPD and get it right first time

• Tips on how to stay ahead of rising costs and changing consumer behaviour