Cost-effective video insights that bring consumer feedback to life.
“We used VyPops for a piece of work on directional trend insight for Product Development here at M&S Food. The ability to hear context on big trends driving product development but in customers own words has been hugely valuable. These soundbites are very useful as an communication tool in the business, bringing subjects to life with authenticity through short video reels of panellists.”
Marks & Spencer
Insight Partner, Food
Designed for use across all teams, including:
Category, Marketing, Brand, Commercial, and NPD
See real consumers talking about your brand and products with VyPops – a quick, accessible and cost-effective way to get consumer video research.
Add video into your processes to strengthen consumer understanding and make the right product decisions.
Why Add VyPops to Your Process?
VyPops is an easy way to get video insight that’ll power product success.
Ready to add video into your process?
How Does it Work?
VyPops is an easy-to-use feature on the Vypr platform. Simply post your open questions to a target audience, and see consumer responses quickly via video.
With VyPops you get robust video insights, which:
- Have no requirement for editing
- Are the perfect length to capture Qualitative feedback
- Are fast, reliable, and high-quality
- Allow granular targeting to specific demographics
And give you the ability to impress colleagues and stakeholders with your next presentation!
Not only this, other features include:
- Strict moderation criteria to ensure usable videos
- Transcripts and sentiment analyses