Vypr Product Intelligence
Discover what your target customers think of your brand and products.
Delivering Product Intelligence in Spain
Uncover deep product intelligence in Spain for access to valuable data-driven insights. Surpass competitors by leveraging precise, consumer-focused decisions in your product innovation and marketing efforts.
The Spanish market
The Spanish consumer market is diverse and dynamic, shaped by cultural traditions, economic factors, and evolving lifestyle trends.
Spanish consumers are known for their strong emphasis on quality, particularly in food and beverages. They value fresh, local products and have a deep-rooted food culture centred around social dining experiences. However, recent years have seen a growing interest in convenience foods and international cuisines, especially among younger urban dwellers.
Market research intelligence also shows that the economic recovery following the 2008 financial crisis and the COVID-19 pandemic has influenced spending patterns. While price sensitivity remains a factor, there’s an increasing willingness to pay premium prices for perceived quality and sustainability.
Accelerated by the pandemic, E-commerce has been growing steadily. Although physical retail still plays a crucial role. Omnichannel experiences are also becoming more important to Spanish shoppers.
Regional differences are significant, with varied preferences between urban centres like Madrid and Barcelona, coastal tourist areas, and rural regions. This diversity necessitates nuanced marketing and product development strategies.
Understanding the interplay between traditional values and modern lifestyle shifts is key for businesses targeting the Spanish market.
- Capital: Madrid
- Currency: € (EUR)
- Population: 47,910,000
- Primary language: Spanish)
- GDP growth: 2.1%
- Inflation rate: 2.8%
- Total MR spend: $1.4bn (rank #8)
- MR spend per capita: $28
How can we help?
Our purpose-built product intelligence platform seamlessly integrates with a large and diverse Spanish proprietary community, reflecting Spain’s rich consumer landscape. By directly engaging with local consumers, you gain precise insight into what appeals most to them, whether it’s the latest fashion trends in Barcelona or traditional products in Galicia or Castile-León.
We help you navigate the unique aspects of Spanish consumer preferences, from their appreciation for locally sourced products to their increasing focus on Mediterranean lifestyle and wellness. Our product intelligence solutions provide swift, cost-effective data that captures the essence of Spanish consumer behaviour.
These analytics help streamline your development process, empowering you to make informed, data-driven decisions so you can tailor your products to the Spanish market. From siesta-friendly gadgets to products that enhance the vibrant nightlife experience, our platform helps you align with the way of life in Spain.
You can also gain valuable insights into Spanish consumers’ tastes, such as their love for artisanal products and regional specialities like jamón ibérico and olive oil. By fostering enhanced experiences for users, you can improve product performance and boost customer satisfaction rates across the diverse regions of Spain.
Precision targeting to find the right audience
Our Spanish community is extensive enough to support a wide range of consumer targeting capabilities. Both broad and diverse, our proprietary audience grants you access to previously hard-to-reach consumer groups across autonomous communities.
Your dedicated customer growth partner will help evaluate and optimise your targeting strategy, maximising the effectiveness of your market research in Spain. Our Public Demographics feature enables precise targeting based on general characteristics such as age, gender, region, or household income — from urban Barceloneses to rural Galicians.
For more specific targeting, our Private Demographics allow you to identify and focus on particular attributes, opinions, or behavioural patterns unique to Spanish consumers. This could include factors like a preference for the Mediterranean diet, an affinity for local fiestas and cultural events, or a passion for football.
Our audience segmentation tool enables you to target the most relevant Spanish consumer groups, from price-conscious shoppers in the mercados to premium buyers in El Corte Inglés.
This granular approach ensures your products resonate with the right segments of the diverse and sophisticated Spanish market. Whether you’re targeting siesta-observing traditionalists or late-night urban socialites, we provide the insights you need to succeed in Spain’s multifaceted consumer landscape.
“The turnaround time was excellent, with results available very quickly. It was great to work with the Vypr team. I found it particularly useful to talk through what we were trying to achieve, as well as discussing] information that been shared by colleagues.”
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Blended methodologies that deliver robust outputs
We enable companies to uncover precise insight into the intent, preferences, and behaviour of consumers in Spain. Our robust methodology ensures data accuracy across various testing scenarios, from product ideas to packaging formats.
We leverage principles of behavioural science to gather quick, instinctive ‘System 1’ answers from respondents, mirroring the spontaneity of Spanish consumer culture. This approach enhances your understanding of consumer actions and provides valid, reliable data that accurately reflects typical buying behaviour in Spain.
By tapping into the nuances of Spanish consumer behaviour, we help you navigate the complexities of this sophisticated market. This is essential whether you’re developing new tapas-inspired snacks or designing sleek tech gadgets for the urban professional in España. Our consistent data reliability drives agile innovation, empowering you to make informed decisions throughout the product development process.
How does it work?
We prioritise audience and sample quality in market research, investing heavily in relationships across Spanish communities. This allows us to target precise audiences, ensure data integrity, and gather actionable insights specific to this market.
Our community panel and platform offer consumer-centric solutions, while our agile process delivers high-grade fieldwork and fast results. All of this is tailored to the Spanish market, making us ideal for brands seeking product intelligence in Spain, Europe and beyond.
Transforming insights into action can be challenging, especially in Spain’s dynamic market environment. Our experts are familiar with consumer trends in Spain and can interpret data in the context of local preferences. They work to assist you with your strategy and decision-making process, facilitating data-driven decisions which connect with various consumer segments.
Step 1
We blend Spanish consumer expertise with advanced technology to deliver premium insights for companies doing business in Spain. Our team understands the nuances of la vida Española, offering tailored research methodologies that capture unique aspects of the consumer culture here.
We have developed a mix of qualitative and quantitative approaches, including sentiment analysis tuned to the Spanish language and regional dialects. Our methods help you understand key factors driving purchasing behaviour, from brand loyalty to price sensitivity.
Whether you’re targeting Madrid, Catalonia, or nationwide consumer prospects, our insights reflect Spain’s diverse consumer landscape. We help you make data-driven decisions that resonate with Spanish shoppers. We also make sure to consider regional differences and national trends like the growing demand for eco-friendly products and locally sourced goods.
Step 2
From older generations valuing traditional productos de la tierra to sustainability-driven youth embracing innovative tapas fusions, our precision targeting captures accurate data from diverse Spanish consumer groups.
We consider factors like age, income, education, and lifestyle, helping you analyse and understand how different groups respond to your offerings.
You can publish “steers” (our word for questions) online for rapid responses. This granular approach is essential for identifying nuances in Spanish consumer behaviour, from regional tastes to specific demographic groups. For example, you can explore the preferences of eco-conscious Barceloneses, tech-savvy Madrileños, or price-sensitive Andalusian shoppers. This enables agile decision-making based on actionable insights into real preferences.
Step 3
Steer results from Spanish consumer responses are available in multiple formats, including graphical and tabular presentations, allowing you to visualise trends. Our robust analysis provides reliable insights for important business decisions in the dynamic Spanish market.
We go beyond raw data, offering interpretations that account for unique aspects of Spanish consumer culture. We explore key factors like the Spanish passion for premium local products, the importance of value for money in a post-siesta economy. We also account for the growing emphasis on sustainability reflected in eco-friendly packaging preferences and the rapid adoption of digital technology among tech-savvy Spaniards.
This approach ensures you receive accurate market intelligence and understand its implications, enabling informed decisions that align with consumer expectations and values in Spain. Our insights help you connect with Spanish audiences on a deeper level.
Discover how your company can leverage Vypr’s international consumer insights platform for robust product intelligence and gain a competitive edge in the Spanish market.
Our insights help tailor your approach to meet Spanish consumer needs, aligning your products and services with local expectations. Whether launching tapas-inspired snacks or sustainable fashion, we help navigate the consumer preferences and behaviours that matter most.
Vypr: Reliable insights for agile innovation & winning products
Vypr is the world’s leading product intelligence platform that enables businesses to understand changing consumer behaviour through fast, cost-effective consumer insight.
Our systems provide access to reliable product intelligence across Spain and other international markets. We’re able to simultaneously maintain depth by combining this with our unique approach to targeting.
Alongside our in-depth research and market intelligence, we also offer world-class support for our customers, behavioural science-backed methodologies and brand tracking tools to help you monitor your brand’s health as your business grows.
Worldwide consumer and market intelligence
We’re excited to be able to offer our customers a global product intelligence platform. At Vypr, we have been helping customers successfully access product intelligence in Europe for the last 5 years.
Available regions
Regions coming soon
We find that most of our customers want to work with a single trusted market research agency that can service their requirements across multiple countries.
The expansion of our communities to include capability across more international markets underlines our ongoing commitment to investing in our customers’ success. Our international agenda will propel Vypr into 6 continents.