Burgess Pet Care

About Burgess Pet Care

Burgess Pet Care specialises in pet food for nine of the UK’s most popular pets, from dogs and cats to small animals like guinea pigs and ferrets. Their leading brand, Burgess XL, focuses on high-quality nutrition for small animals.

One of the main challenges faced by Burgess Pet Care was obtaining reliable consumer feedback for product and packaging designs. Traditional methods like focus groups were time-consuming and expensive, and they needed a more efficient way to reach their segmented customer base of small animal owners.

How Vypr helped

By partnering with Vypr and utilising its product intelligence platform, Burgess Pet Care achieved:

Targeted Consumer Feedback: Vypr enabled Burgess to reach specific groups, such as guinea pig owners, providing relevant insights that were previously difficult to obtain.

Efficient Packaging Design Testing: Vypr allowed Burgess to quickly resolve internal debates by testing different packaging designs head-to-head, including competitor designs, saving time and resources.

Enhanced Credibility in Commercial Conversations: The rapid insights provided by Vypr gave Burgess the confidence to present data-backed proposals to retailers, improving their negotiations and product listings.

Cost-Effective Market Testing: Vypr’s platform facilitated cost-effective testing of new products and pricing strategies, essential for the success of New Product Development (NPD).

International Market Expansion: Vypr enabled Burgess to target international customers effectively, replicating their successful UK market strategy abroad.

Successful outcomes

Vypr has significantly transformed how Burgess Pet Care gathers insights and makes decisions:

Retailer Success: As a result of Vypr’s data-backed insights, Burgess has succeeded in getting more products listed in a wider array of retailers.

Robust Evidence for Better Decisions: The ability to directly consult with target demographics has led to more informed decisions and improved product ranges.

Increased Brand Visibility: Vypr’s insights have helped Burgess secure more product listings in a wider range of retailers.

Cost Savings: By eliminating the need for expensive focus groups, Vypr has reduced research costs while maintaining high data quality.

Faster Product Development Cycles: Rapid feedback from Vypr has accelerated the development and launch of new products, ensuring they meet customer expectations.