French Consumer Foods Manufacturer

Scenario

Our customer is a leading multinational manufacturer and marketer of branded consumer foods, headquartered in the US. The company has expanded internationally, bringing its diverse portfolio of beloved products to markets worldwide. The success of the business is driven by its focus on innovation and quality. It’s also known for its ability to adapt its products to meet local tastes and preferences while maintaining a consistent brand identity. The business owns several major brands across the snacking, cereal, ice cream and yogurt categories.   

Solution

We leveraged our proprietary community of French consumers and first-class research expertise to create a blended methodology of qualitative and quantitative questioning. Our platform supports the creation of specific and bespoke profiling demographics, which we used to segment the market by age, gender, region, and category buyers.

Beyond targeting discrete consumer typologies, we also used these demographics to filter results retrospectively, identifying nuances and testing hypotheses. It rapidly became evident that the hypothesis was correct: the on-pack messaging and flavour descriptions weren’t optimised for French consumers. This was significantly impacting purchase intent and ultimately driving down the rate of sale.

Not only were Vypr able to identify the issue, but our expert team worked closely with the customer to create a bespoke methodology to support the creation of a viable alternative. Our customer was able to evaluate this alternative directly with French consumers. Subsequent testing clearly indicated that the performance of the product was likely to increase significantly if the alternative were put in place.