Vypr Product Intelligence
Discover what your target customers think of your brand and products.
Who can use Vypr?
Vypr’s fast, cost-effective consumer insight allows your product development teams to make the right decisions at the right time.
Consumer intelligence platform for your team
When it comes to customer intelligence platforms, Vypr is an industry leader. Our consumer insight platform is designed to be used by all teams, including category, product, brand, insights, marketing and commercial. You can use it to gain an in-depth understanding of your target consumer at every level.
Having access to quick and reliable data is crucial to ensure product success. Vypr enables you to adopt an agile methodology, which involves testing each aspect of your product at every stage of the development process. Your brand can analyse and leverage this consumer feedback to create better products faster and reflect what your customers are looking for.
Insights teams
Vypr’s consumer intelligence solution provides you with robust consumer insight so your company can unlock business growth. Through our app, we blend monadic and comparative approaches to gather essential qualitative and quantitative customer data. All members of our proprietary panel undergo consumer profiling to ensure data reliability.
Product teams
Vypr gives you the relevant data you need to launch the best products for your customers. Thoughtful data management will allow you to learn, build and adjust to ensure product success and a positive customer experience.
Commercial teams
Vypr enables you to create compelling stories informed by your target audience. Our customer insight platform provides you with quick insights into what your consumers really want and need. This helps you collect robust data to present to stakeholders and ultimately win more customers.
Marketing teams
You are the storytellers of your brand, which is why it’s important to understand what consumers are really looking for when planning your marketing efforts. Our platform helps you get direct customer feedback reports from your target segment. This allows marketers to craft campaigns that truly echo the needs and sentiments of their consumers.
Category teams
Vypr’s consumer intelligence data gives you access to robust insights, enabling you to be the authority in your category. This includes deciding on the right range and price using qualitative and quantitative data and price elasticity testing — all made simple with Vypr.
Give your teams in-depth insights on consumer behaviours, desires and more with Vypr’s product intelligence solutions.
Why is consumer intelligence important for product development?
Our customer intelligence platform offers teams the actionable insights and real customer feedback they need to make evidence-based and data-driven decisions. These decisions help simplify the customer journey, increase customer satisfaction, and improve customer loyalty and retention.
Vypr’s product insights platform gives you and your team access to the fastest and most robust customer intelligence and data to help you stay informed and prepared in fast-changing markets.
Our customer insights can benefit businesses in all industries:
- Consumer packaged goods (CPG)
- Fast-moving consumer goods (FMCG)
- Retail
- Beauty and cosmetics
- Financial services
- Leisure and tourism
Vypr’s product development platform gives teams accurate insights fast so they can always stay one step ahead of future market changes.
Customer profiling made simple
Vypr is the world’s leading product intelligence platform that enables businesses to understand changing consumer behaviour through fast, affordable consumer insight.
We combine expert support and behavioural data with the latest technologies to power faster and more precise decision-making.
Gain a better understanding of what your consumers need before they need it with Vypr’s consumer intelligence platform for your team.
